Today we’d like to introduce you to CJ Caver.
Hi CJ , so excited to have you with us today. What can you tell us about your story?
Visionaire was born out of a creative journey that started my freshman year of college in 2020 — right in the middle of COVID. That was the first time I ever tried building a clothing brand. I loved making clothes, but without the tools or consistency, I eventually shifted focus to my animation studies at SCAD. Even then, design was always in my DNA. My dad owned T-shirt printing businesses growing up, so creating was something I naturally gravitated toward.
After graduating, when animation jobs were scarce, I leaned back into design — printing and designing for major names like @youlovesa, @Merlinsfather, @Paperchasingakhs, and many more. Through that experience, I realized two things: first, the energy I was putting into growing other people’s brands could be used to build my own. And second, many brands were more focused on money than meaning — something I wanted to change.
That’s when Visionaire was born. A brand built on purpose — with a clear vision, goal, and message. Because anything those big names could do, I knew I could do as well. I gained traction fast, surrounded myself with driven creatives, and began pushing Visionaire to new heights through design, strategy, and storytelling.
At its core, Visionaire is about seeing beyond what is into what could be — and daring to build it.
It’s about envisioning the world you want to live in… and taking the leap to create it.
In just a few months, Visionaire has generated nearly $10K in revenue, been featured in three stores across Georgia and Alabama, and vended at multiple events. The growth has been fast, and it’s only the beginning. Big shoutout to Yung Heem, my brand ambassador, for being a huge supporter and helping push the Visionaire movement forward.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Building Visionaire hasn’t been easy. Time has been one of my biggest challenges — balancing everything while working another job and doing freelance animation. I handle the design, printing, advertising, and every detail in between by myself. It’s fulfilling, but it’s also exhausting when you’re trying to scale something that deserves a full team’s effort.
There have been slow sales that made me question the grind — moments where I poured everything in and got little back. But that’s part of the journey. Starting costs aren’t cheap, and sometimes you take a loss before you take a win. It’s about accepting those risks and continuing to build, no matter what.
Because Visionaire was never just about making clothes. It’s about proving that even when it’s hard, you can still see beyond the struggle — and keep creating the world you want to live in.
Can you tell our readers more about what you do and what you think sets you apart from others?
At my core, I’m a creative — an artist in every sense of the word. Most people know me as a 2D animator, since the bulk of my journey has been in character creation, storytelling, and animation. But what many don’t realize is that I grew up around design my whole life — my dad was always involved in T-shirt printing, and from a young age I was helping with graphics and clothing design.
While animation and storytelling will always be my greatest passions, I’ve learned to tell stories through more than just a screen — I tell them through clothes. Visionaire is another form of expression for me, a way to merge creativity, message, and motion into something tangible.
I’m proud of my ability to learn, adapt, and pivot — I’ve taught myself nearly everything I know and built a life outside of the 9–5. I am blessed to be able to have multiple streams of income coming from freelance animation and graphic design, Visionaire, and T-shirt printing, which gives me the freedom to keep creating on my own terms.
One of the projects I’m most proud of is “Sword of Set,” an animated film I co-directed with my college roommate, Solomon Thorpe, releasing soon.
What truly sets me apart is my versatility and energy — I bring high, contagious energy into every room and project I touch. Creativity is my light, and I try to make sure it reaches everyone around me.
What does success mean to you?
I think success looks different for everyone. If someone’s dream is to become a garbage man and they achieve that, then that’s success in their own right. Everyone’s path is different, and I don’t believe success has one definition or finish line.
To me, success is reaching a point in a goal you’ve set for yourself — no matter how big or small. Even trying can be a success, because it means you had the courage to start. I also think there are many small successes within every big goal, and recognizing those moments along the way is what keeps you grounded and motivated.
Pricing:
- Most Graphics Range: $75-$250
- Animation may start at $500
- Visionaire is priced via its website
Contact Info:
- Website: https://Visionairebornrare.com
- Instagram: https://www.instagram.com/cb63_art?igsh=ZmcxYWtpcXI4NHBq&utm_source=qr
- LinkedIn: http://linkedin.com/in/cj-caver-63786618a
- Other: https://www.instagram.com/visionairebornrare?igsh=NWtwOTQ3Z2k1eHlr&utm_source=qr
Image Credits
Luis Erazo
Isabella Erazo
@Visual.leak
@Nikki.Michael
Yung Heem
@Tatiyanasoleil
@Noluvmar
@noneckjayyyy
@slimm.aj
