Today we’d like to introduce you to Kevin Gardner.
Hi Kevin, we’d love for you to start by introducing yourself.
When I launched KXNG Cosmetics in May 2023, it wasn’t just about creating another skincare line — it was about solving a problem I’d personally experienced. I wanted to design a health-conscious lotion alternative that actually worked, without sacrificing luxury or style. Most products I found were either packed with unnecessary ingredients or lacked the bold, elevated feel I envisioned. So, I decided to build something different.
Starting out wasn’t easy. The beauty industry is one of the most competitive markets out there, and entering it meant putting everything on the line — time, funding, and belief in a vision that others didn’t fully see yet. But from day one, I knew KXNG Cosmetics was about more than formulas or packaging. It was about confidence — the kind that feels unapologetic, powerful, and authentic.
Through persistence, innovation, and an obsession with quality, we began to gain traction. Our products started to resonate with people who wanted more than skincare — they wanted an experience. Within a year, we achieved over 100% year-over-year sales growth, proving that the blend of health, luxury, and edge was exactly what customers were craving.
Today, KXNG Cosmetics stands as a statement — for bold self-care, unapologetic style, and innovation that feels as good as it looks. What started as a personal idea has grown into a brand redefining what it means to look good and feel even better.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
No — it’s been far from smooth, and the friction helped define us. Launching into a saturated market in May 2023 meant we had to prove product performance fast while building trust from scratch. Early challenges included securing consistent supplies of high-quality natural butters, dialing manufacturing processes so the whipped texture and scent profiles were reliable across batches, and stretching a small launch budget to get visibility on platforms like our own site and Amazon. Building credibility took time — from testing formulations to navigating retail listings and storefront rules — but each obstacle forced us to sharpen our standards and strengthen our storytelling. Those growing pains are part of why our customers tell us the products feel premium and authentic.
Alright, so let’s switch gears a bit and talk business. What should we know?
KXNG Cosmetics is more than a beauty brand — it’s a lifestyle built around bold self-care. We specialize in creating luxury skincare products with a health-conscious foundation, designed for people who demand both performance and style. Our mission has always been to bridge the gap between wellness and luxury, crafting products that look high-end but are rooted in clean, effective, and intentional formulations.
Our signature focus started with developing a health lotion alternative — a product that not only nourishes the skin but does so without compromise. From there, the line has expanded, but our core philosophy remains the same: every product must feel good, perform exceptionally, and make a statement.
What truly sets KXNG Cosmetics apart is our edge — we’re not afraid to break away from the traditional “soft” beauty aesthetic. Our branding, packaging, and messaging are bold, unapologetic, and designed to inspire confidence. We blend luxury with attitude, and that’s something our customers instantly connect with.
Brand-wise, I’m most proud of the fact that we’ve built a loyal community around authenticity. We’ve seen over 100% year-over-year sales growth, but beyond the numbers, it’s the feedback that keeps me going — people saying our products make them feel seen, powerful, and confident in their own skin.
If there’s one thing I want readers to know, it’s that KXNG Cosmetics isn’t just about skincare — it’s about empowerment. Every product is crafted to elevate your routine and remind you that taking care of yourself isn’t just self-care — it’s a statement.
How can people work with you, collaborate with you or support you?
We welcome partnerships that amplify authenticity and creativity. Interested retailers and boutiques can carry our whipped body and beard butters (we have multiple scent profiles and SKU variations), and creators who share our bold, luxe-edgy aesthetic make the best brand partners. For collaborations, reach out with a clear proposal — whether it’s co-branded product drops, retail partnerships, or content series — and we’ll evaluate fit based on audience alignment and product synergy. For general support: purchase from our official site or our authorized retail pages, leave honest reviews, tag us on social, and recommend us to retailers and event curators who want a luxury product with attitude.
Pricing:
- Signature – $29.99 (4 oz)
- Premium – $34.99 (4 oz)
- Signature – $49.99 (4 oz)
- Premium – $59.99 (4 oz)
Contact Info:
- Website: https://kxngcosmetics.com
- Instagram: https://instagram.com/kxngcosmetics
- Facebook: https://facebook.com/kxngcosmetics
- Twitter: https://twitter.com/kxngcosmetics
