Today we’d like to introduce you to Abhish Desai.
Hi Abhish, please kick things off for us with an introduction to yourself and your story.
I started my career while I was in Law School. I started getting in really good shape and focusing on my health a lot and I started Chris Hemsworth’s trainer, Luke Zocchi’s program. I had caught his attention and at the end of the program he asked me if I wanted to work out with him while they were in Atlanta filming Avenger’s Endgame. During the workout, we chatted and he really motivated me to pursue what I loved – which I believed to be fitness at the time. After that, I really buckled down and taught myself photography and videography and became a fitness influencer for about 5 years and was sponsored by On Running, Jaybird, Celsius, and many more and also worked with some other major companies as well. This was all still while in law school and after. By the time I graduated, I had already been deep in the industry and learned so much that I knew I didnt want to practice law. I took the bar exam and actually walked out of the exam on the second day. Slowly I became more and more interested in creative direction and production and worked for two large influencer marketing agencies. I gained a ton of experience working with some of the largest brands in the world, working with other mega influencers, creating my own web series of interviews, and leading production teams. After getting a taste and learning even more for another year, I quit one agency and was laid off by the other because they lost their biggest multi-million dollar client. I applied to many other jobs but then eventually decided to just start my own marketing/production company. And now I have owned my company for the last 3 years.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Absolutely not. I have had so many speed bumps along they way. I grew a following in the fitness industry to over 500K at a point and while I loved it, I knew it was not a forever career for me. I wanted to pursue production work. Luckily, the universe wanted the same for me so when I was laid off of my job, I was pushed farther into that direction. Dropping all sponsorships, losing those relationships, and starting from scratch was probably one of the hardest decisions I had to make especially having been newly married and having bought a new home. But I really stuck to my guns and pushed forward. Monetarily we struggled because I had just been laid off and so my wife was the only one bringing in money. We used what I had saved from my job as a way to start marketing for my new business – now Desai Lifestyle Films – and luckily it worked. We’ve had a lot more ups and downs but that was a major turning point.
Alright, so let’s switch gears a bit and talk business. What should we know?
Desai Lifestyle Films is a high-end media production company based in Atlanta, specializing in cinematic storytelling for brands, businesses, and creators. We’re known for crafting social-media-first content that blends strategy, emotion, and visuals built to convert. Our work spans industries from luxury lifestyle and fitness to wellness, hospitality, and law because at the core, what we do isn’t just about creating videos or photos; it’s about building connection and brand identity through powerful visual storytelling.
What truly sets us apart is our hybrid approach, combining the artistic eye of a filmmaker with the precision of a marketer. We don’t just deliver beautiful visuals; we create purposeful content designed to grow brands, drive engagement, and make people feel something. Every campaign we take on is concept-driven, rooted in narrative, and backed by a deep understanding of what actually performs in today’s fast-moving digital space. Its also driven by a lot of passion for wanting to see companies and people grow. I truly love every second of success my clients see.
Brand-wise, I’m most proud of our ability to make high-quality, cinematic content feel accessible and relatable. Whether we’re filming an ad for Porsche, a fitness campaign for Club Studio, or lifestyle content for local Atlanta brands, we bring the same intentionality, quality, and storytelling to every project.
What I want people to know about Desai Lifestyle Films is that we’re more than a production company. We’re creative partners who help brands tell their stories the right way. From strategy and creative direction to filming, editing, and social rollout, we provide a complete content ecosystem designed for long-term growth, not just one-off deliverables.
Alright so before we go can you talk to us a bit about how people can work with you, collaborate with you or support you?
All you have to do is reach out. They can email me at abhish@desailifestyle.com or follow us on our instagram at @desailifestylefilmsofficial. They can also see a lot of our work at desailifestyle.com.
Contact Info:
- Website: https://www.desailifestyle.com/
- Instagram: https://www.instagram.com/desailifestylefilmsofficial/
