Today we’d like to introduce you to Nermin Jasani.
Hi Nermin, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I actually started out as a lawyer. I graduated from law school in 2010, which was arguably one of the toughest times to graduate as an attorney. But I was really fortunate to land a job on Wall Street, working in commodities compliance. It sounds glamorous, and for a little while, it really was. After that, I transitioned to working as in-house counsel for a foreign exchange firm.
Essentially, I spent the first part of my career working with financial services firms, whether on the commodities exchange or the securities side, helping them comply with complex regulations. When Dodd-Frank came out, I became one of the go-to experts on it, which really deepened my understanding of how financial regulations impact business operations.
But over time, I realized something important: I didn’t just want to advise businesses, I wanted to build them. I wanted to create something of my own. I set up my own law firm while pursuing a tech startup idea. That led me from New York to LA, specifically Silicon Beach, where I spent a year looking for a co-founder, launching a product, and pitching to VCs. It was an incredible experience that taught me so much about entrepreneurship and innovation.
Eventually, I returned to Atlanta to help my parents with their family business. We actually set up a mattress factory here that still exists today, now run by my brother. And after that chapter, I knew it was time to start my own venture again. That’s when I began consulting.
Since then, I’ve helped hundreds of law firm owners grow their businesses, helping them figure out their pricing, build their teams, refine their marketing strategies, and really understand their numbers. What’s been amazing is how all those experiences, from Wall Street compliance to tech startups to manufacturing, gave me a 360-degree view of what makes a business work.
I’ve learned about PR and brand strategy, technology and automation, and what makes a business investable or sellable. And what I’ve found is that no matter the industry, the fundamentals are the same: to build a strong business, you need solid marketing, a strong team, and healthy financials. All those side quests along the way made me a much stronger consultant, and I wouldn’t trade any of them.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Has it been a smooth road? Absolutely not. There were plenty of days when it felt like I was throwing spaghetti at the wall, and the more spaghetti I threw, the less anything stuck. That, to me, is the essence of being a business owner. You try, you test, you pivot, and sometimes you wonder if you’re completely out of your mind.
There were definitely those 2 a.m. panic-sweat moments — waking up wondering what I was doing with my life. Or the ‘scream-into-a-pillow’ moments, like the time I spent $500 a day on Facebook ads and thought, ‘What have I done?’
But looking back, I can see that none of it was wasted. Every so-called failure was really a building block: the messy, uncomfortable, necessary steps that shaped who I am today. When I’m in the weeds with a client who’s frustrated because growth is taking longer than they expected, I get it. I’ve lived it.
Social media loves to glorify the overnight success story, the one viral video, the million-dollar launch. But in real life, success doesn’t happen overnight. It happens over time. It’s the consistency, the tiny, unglamorous daily steps that eventually create that staircase to something great.
I’ve had times where it felt like I was walking on sand, nothing felt solid. But now, looking back, I can see that every uncertain step was actually part of the staircase I was building. It just wasn’t visible yet.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
I run a company called Wildly Successful Law Firm and we help law firm owners build businesses that don’t just look good on the outside but actually work on the inside. Most of my clients are incredibly smart lawyers who’ve built something real but they’re often stuck wearing 14 different hats, wondering why the business doesn’t quite feel as smooth or as profitable as it should. That’s where I come in.
I help law firm owners get clear on four things:
1) Pricing — what they should be charging and how to confidently charge it.
2) Team — who they actually need on their team and what everyone should be responsible for.
3) Systems and automation — so the business runs like a well-oiled machine without them needing to micromanage everything.
4) Marketing – how will new clients come in and how to get the right kind of new clients in the door
What sets me apart is that I don’t just talk theory, I’ve lived it. I’ve worked in high-regulation industries, launched a tech startup, and helped build a family manufacturing business from scratch. I bring that mix of Wall Street precision, Silicon Valley creativity, and Main Street practicality to everything I do for lawyers.
My brand, Wildly Successful, is really about redefining what success looks like for lawyers. It’s not just about making more money, it’s about building a business that feels calm, aligned, and sustainable. One that gives you time back, not just bills to chase.
I’m most proud of how our brand makes lawyers feel seen and understood. The products we’ve created, like the Lawyers Annual Planner and the No. 3 Gratitude Journal for Lawyers, are designed to help lawyers think differently about their growth, track what actually matters, and reconnect with why they started their firm in the first place.
At the end of the day, my mission is simple: to help lawyers become business owners again, not just lawyers running a business. I want them to know that it’s possible to have a law firm that’s wildly successful and wildly fulfilling.
Is there anyone you’d like to thank or give credit to?
Honestly, every single client I’ve ever worked with deserves credit. None of this works without their buy-in. Their willingness to try new things, to trust me when I tell them to raise their prices or change how they run their firm, that’s what creates their success stories. I can bring the strategy, but they’re the ones who actually put it into action. In many ways, my clients have had my back as much as I’ve had theirs.
The second big credit goes to my parents. They’ve been business owners my whole life, and I’ve watched them deal with every kind of challenge: employee issues, leasing headaches, customer chaos, you name it. But what they taught me, more than anything, is perspective. They showed me that even when things look like they’re falling apart, they eventually fall into place. The employee leaves, but a better one comes along. The client cancels, but two more show up. The deal falls through, and later you realize it was for a reason. That mindset has been everything for me as an entrepreneur.
And then there are my colleagues, other professionals who also serve law firms, from CPAs and financial planners to website designers and marketing experts. We’ve all kind of grown up in this same ecosystem, cheering each other on and sharing ideas about how to better serve lawyers. It’s a small but mighty community, and I’m really grateful for it.
Contact Info:
- Website: https://www.ws-lawyers.com
- LinkedIn: https://www.linkedin.com/in/nerminjasani
Image Credits
Mike D.
