We’re looking forward to introducing you to Andrew Snorton. Check out our conversation below.
Hi Andrew , thank you so much for joining us today. We’re thrilled to learn more about your journey, values and what you are currently working on. Let’s start with an ice breaker: What do you think others are secretly struggling with—but never say?
I think one thing others are secretly struggling with is delays to success.
We’ve all heard the adage of “some things take time”, but when it seems like your original plans get changed and changed yet again, for some, it seems as if success is fleeting or far off. We think when we plan, map out the details, pray, and execute, things will automatically happen or happen soon.
However, it doesn’t always work that way.
And then it’s not necessarily doubt that creeps in, but frustration with the diversions or delays. You then potentially run into second-guessing yourself and before you know it, spiral into deeper frustration and disappointment.
There are times I do get disappointed regarding delays, but I think to what a friend of mine says about progress in that at times, we move in inches.
And that helps me reset, reimagine, and get back at it along with continuing the journey, so I hope this helps those when you have those kind of moments.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m fortunate to have three prongs or branches with the work I do.
In the education space, I primarily do student coaching and tutoring (mainly for middle and high school students) in their core and related subjects. As an extension, I conduct ACT/SAT prep for students and at times, different high schools and community-based organizations as given the current landscape, there likely will be more of a premium on these and other measures of academic achievement. I’m grateful for these opportunities and helping students clear these hurdles, as many are attending top-notch HBCU’s (Historically Black Colleges and Universities) along with PWI’s (Predominantly White Institutions) and making their marks there and when they graduate.
As for press/media, I am credentialed to cover college and professional sports (mainly college football, ECHL hockey, the PBR (Professional Bull Riding) along with members of Congress. I also work with different entities and events with their engagement strategies with media, ranging from the traditional (i.e. radio, television, and newspapers [print or digital]) and contemporary (i.e. magazines [digital and print], podcasts, and related platforms), as I’ve worked with events including (but not limited to) the #AlphaDerbyWeekend (via the Alphas of Atlanta), #AnElegantEveningOfJazz (via #LifeWithShenita and #LifeAfterTheRain), and other across community, arts/entertainment, and other areas.
Likewise, I’m fortunate (since 2017) to be a published author. To date, I’ve published 5 books and have an audiobook series (#TheAuthorsMixtape – a spoken word/music/poetry piece available on nearly 300 streaming platforms). As a result, I’ve served as a speaker or participating author for festivals including (but not limited to) The Hunt for Foundation (2022-24 based in Lincoln, IL), the Mississippi Book Festival (2017-19, 2022-23 in Jackson, MS), the Carolinas International Book Fair (2025 in Greenville, SC), the Book Literacy Fair via the DuSable Museum (2022 in Chicago, IL), and other venues. I’m excited about my newest release, “8 months of mercy: scenes with a social introvert”, as it’s a poetic recalling of an 8-month timeframe in life’s larger journey, and there’s a few more events on the horizon for the end of this year and beginning of 2026 that I’m really excited about (so stay tuned)!
Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. Who taught you the most about work?
Without a doubt, my parents.
You have to be willing to work smart as well as work hard, or the work becomes harder.
Faith has to be the foundation of what you do so you see and realize the vision and purpose. Working with a sense of clarity, compassion, understanding, being open to learning, and having a little humor can take you spaces and places that others cannot and will not go.
And understand each piece of work is its own process.
If you could say one kind thing to your younger self, what would it be?
If I could say one thing to my younger self, it’ll be ok.
It doesn’t mean there’s not going to be highs and lows, and it doesn’t mean the lows aren’t going to gnaw at you or rear their ugly head from time to time. However, part of the process that pulls you through is prayer, meditation, and taking inventory of where you started and how far you came in comparison to the success or failure.
Learn from it and realize there are people out there who would willingly and readily change places with you and would rather have your problems than their, let alone your life than theirs.
That’s pretty heavy and surely gives you a lot of perspective as you navigate through success, failure, taking note of what you have learned, and continuing to grow and evolve into the person you’ve yet to become.
I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. What are the biggest lies your industry tells itself?
One of the biggest lies is your credibility is connected with the size of your platform.
Your credibility comes from dedication to your craft, your consistency, constantly learning, and simply being accurate.
There are a number of people who have the size but lack the tact, common sense, and decency to do something constructive with their platforms. We see it far too often via a soundbite or what’s “hot” right now compared to thinking beyond the moment and the day. Consider those with 1 million followers who could truly use their platforms for tangible social change, yet do little to nothing other than feed their ego or are just a screaming abysmal talking head and providing further evidence of the loudest in the room ISN’T the smartest in the room.
Just remember if you have a mind and a voice, be it verbal or written, you have a platform. Use it for more than just yourself.
Okay, so before we go, let’s tackle one more area. What is the story you hope people tell about you when you’re gone?
My hope is people will simply say that I did what I could with what I had and focused on leaving a positive footprint.
Be it via the students I worked with business-wise and in my previous career in education, to the stories covered and narratives amplified, to the books written and recorded to provide an authentic and accessible voice, along with any of the professional and civic engagement conducted, it’s all about leaving a positive footprint and making things a little better than when things started.
That is the hope and to varying degrees, I’m seeing it. I may not see it all, but I can and will see something, and some sight is better than the absence of vision any and every day.
Contact Info:
- Website: https://linktr.ee/asnortonccs
- Instagram: https://instagram.com/asnortonccs
- Twitter: https://twitter.com/asnortonccs
- Facebook: https://facebook.com/asnortonccsllc
- Youtube: https://youtube.com/@creativecommunitysolutions6794
- Other: https://linktr.ee/authorasnorton
Image Credits
Photo credits: ASnortonCCS, EmoryRose Photography, and PGL Sports.
