Exploring Life & Business with Doug Wardy of Athletes In Motion

Today we’d like to introduce you to Doug Wardy.

Hi Doug, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
In 2007 Evan Blackburn had the opportunity to open the first clinic for Atlanta Falcons Physical Therapy Centers in Suwanee. He hired me in 2009 as an athletic trainer at the clinic and also working at North Gwinnett High School, one of the local schools that the clinic provides sports medicine services for. In 2017, the company merged with Advance Rehabilitation and continued providing physical therapy and sports medicine services to the community. In September of 2024, the opportunity came for Evan and I to create our own company, Athletes In Motion, and run the clinic where we continue to provide exemplary physical therapy, performance, and recovery services for our patients and the community. We brought on Brian Tromp, a young physical therapist with a sports medicine background who aspires to be an entrepreneur and leader in our field. Since then we haven’t looked back striving to provide the highest level of care for all of our patients.

We all face challenges, but looking back would you describe it as a relatively smooth road?
As with any transition from a large group to becoming independent in a medical practice there are always struggles. Mainly of which would be credentialing with insurance under a new name and tax ID as well marketing and maintaining relationships with our providers and patient population to continue our referral network. We also have had many ideas for improving the practice that we have wanted to implement, but definitely learned to have patience in how we were going to grow. The road has been relatively smooth, as our patients and referral base worked with us because of the quality of care that we provide in the building, not necessarily the name on the front of it.

Alright, so let’s switch gears a bit and talk business. What should we know?
We are a physical therapy clinic and performance center that prioritizes patient-centered care and providing a positive and welcoming atmosphere for our patients to assist in there recovery. We work with all patient populations to provide quality orthopedic physical therapy, recovery, and sports medicine services to everyone. From physical therapy, to prevention, to recovery, to testing, we utilize a vast array of techniques and state-of-the art equipment to ensure quality of care and provide the best outcomes for our patients.

Can you talk to us about how you think about risk?
We definitely took a risk when taking over a clinic from a large company and opening our own center. We did the best we could to analyze and make it as calculated a risk as possible, but there is no guarantee when going out on your own. Having a good network of trustworthy colleagues and contacts to help give advice and guidance is certainly a huge piece that has helped us through this process. Risk can be nerve wracking, but often is essential for professional growth. My advice would be to analyze and calculate as much as you can and utilize your network of people you trust.

Pricing:

• Physical Therapy
• Laser – Individual and Package Pricing
• Shockwave – Individual and Package
• Dry Needling – Individual and Package
• Testing – Return to activity and Single Test

Contact Info:

• Website: https://www.aimpt.fit
• Instagram: athletesinmotion_pt