Hidden Gems: Meet Ronnie Lacy Jr of Summer Pack-It

Today we’d like to introduce you to Ronnie Lacy Jr.

Hi Ronnie, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
Firstly, thank you for recognizing our story.

It all began with one small word that carried a big weight — no.

That single word became the spark behind an old-fashioned tug-of-war between old-school tradition and new-school luxury.

Facilitating cross-country migrations isn’t new. It’s part of the great American story, from the days your grandparents could finally go away to college safely, to today’s generation chasing their own firsts.

Summer Pack-It started humbly with just boxes and tape on a college campus. Ten years later, we’ve evolved into something far bigger than boxes and tape but into a lifeline for students moving to and from college, storing their belongings, and building memories that stretch far beyond the dorms.

Every May feels like exam season for me but not the kind with pencils and scantrons. It’s the test of whether the red-eye flights and cross-country hustles paid off. Did we make parents proud? Did we keep our promise to students? How many scholarships will we hand out this year? Those questions keep my fire lit.

The truth is, people didn’t start seeing Summer Pack-It until we found the right partners, the ones powered by purpose and heart. There were a lot of “no’s” before the doors opened, even with proof that what we do works. But that’s part of the journey. Everyone isn’t your buyer, and you’re not everyone’s cup of tea. I learned that early, and I’m grateful for it.

So again, thank you for seeing us, for sharing our story, and for reminding us that every “no” we’ve ever heard just led us closer to the right “yes.”

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Absolutely not. And while we’re not standing at the top of the mountain yet, we’ve picked up a lot of real-world wisdom along the climb.

Our biggest challenge? Growing fast — maybe too fast. One year, our marketing was so strong it outpaced our operations.

Overnight, we were managing moves in multiple cities and time zones. What looked like success on paper turned into a crash course in logistics, leadership, and humility. It was a season of growing pains, but from it, we built smarter systems, tighter processes, and a playbook no one else in our lane has.

Another obstacle came from the heartbeat of what we do: the students themselves. Building a brand that connects with 18-year-olds is like trying to catch lightning, what they love changes by the scroll. In our early years, not keeping up with their rhythm made it hard to seem like we had a pulse on campus life. But over time, we learned to listen better, adapt faster, and meet them where they are which is online, on campus, and in culture.

Now, those same lessons that once slowed us down have become the foundation of what makes Summer Pack-It stand out.

Alright, so let’s switch gears a bit and talk business. What should we know?
Summer Pack-It is a full-service college moving and storage company built for families who want a smoother, safer, and more personal way to handle student transitions. We specialize in long-distance moving, on-campus storage, and hometown pickups for students attending HBCUs and other universities nationwide.

We’re known for turning a stressful process into a supportive one with real people who care. Every box we move represents a family’s trust, so we treat it that way. Our system isn’t DIY chaos or a “hope the truck shows up” gamble. It’s structured, transparent, and relationship-driven.
.
What sets us apart is our ecosystem. We don’t just move belongings; we move communities forward. Each booking helps fund scholarships through our Smoove Move Scholarship, allowing students to pay it forward as they move ahead. We’re proud to be the official moving partner for several college programs and alumni send-off events, where we connect generations through service and reliability.

Brand-wise, we’re most proud of our reputation for trust and cultural connection. Families know our crews by name. Students feel seen. That’s the impact we’re building.

We want readers to know that Summer Pack-It isn’t just another moving company it’s a legacy-driven service created for students, powered by community, and rooted in care. Whether it’s cross-country transport, seasonal storage, or complete move-in support, we’re here to make every transition seamless and meaningful.

Are there any apps, books, podcasts, blogs or other resources you think our readers should check out?
The purple cow, contagious, Jay -Z: Decoded, rich dad poor dad, the Bible

Pricing:

• $590
• $1000

Contact Info:

• Website: www.Summerpackit.com
• Instagram: https://www.instagram.com/summerpackit/
• Facebook: https://m.facebook.com/summerpackit/
• Youtube: https://m.youtube.com/channel/UCjs9JzZJdGkAl6bdIJKcYog