Today we’d like to introduce you to Sonia Fregoso.
Hi Sonia, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I’m a first-generation Mexican-American, a Xicana Nepantlera, and the daughter of immigrants. I was born and raised in Boyle Heights, Los Angeles—a place that holds the heartbeat of resilience, creativity, and community. I grew up in a big family where I witnessed my parents transform from hardworking employees to small business owners. Both of them are artists in their own right—my mom, a seamstress, and my dad, a welder and craftsman. Watching them handcraft their dreams taught me the meaning of perseverance and the beauty of creating something from nothing.
From an early age, I was taught to value education. That seed shaped the course of my life—I was determined to earn a higher education, not only for myself, but as an offering to my parents’ sacrifices. Still, that entrepreneurial spirit I inherited from them never left me. While I’ve loved working within systems, I’ve always felt called to build something of my own, just like they did.
My heritage shows up in my work every single day. My approach to healing is ancestral and decolonial—it’s rooted in remembering who we are beneath the layers of assimilation and expectation. A lot of my upbringing was overshadowed by the pressure to blend in, but through my healing journey, I’ve learned that we don’t need to assimilate; we need to cultivate authenticity. That’s the core of my work today—helping others come home to themselves, unapologetically and whole.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It definitely hasn’t been a smooth road. Being an entrepreneur can be incredibly triggering because you’re not just building a business — you’re building a brand, a lifestyle, and a new identity from scratch. There’s no roadmap, no guaranteed paycheck, and no one telling you, “You’re doing it right.” Self-doubt, imposter syndrome, and the urge to just give up have all shown up for me many times along the way.
What’s helped me stay grounded is actually the same thing I teach my clients: that healing (and entrepreneurship) requires practice, patience, persistence, pleasure, playfulness, and presence. I’ve had to learn how to hold my fears with compassion instead of letting them run the show, how to slow down when my nervous system is overwhelmed, and how to keep choosing myself and my vision even when things feel uncertain. The road hasn’t been easy, but it’s been deeply honest — and it’s constantly inviting me to live in alignment with what I offer others.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Obsidian Woman LLC is a wellness and healing practice devoted to women and femme-identifying folks who are ready to move beyond survival and into deep, embodied healing. I offer education, coaching, events, and 1:1 services that blend mind, body, and spirit. Some of my current offerings include Soma + Spirit 1:1 coaching, emotional limpias, cord cutting sessions, integration sessions, and an emotional intelligence e-course. Everything I do is centered around helping people come back home to themselves, regulate their nervous system, and build a life that actually feels good on the inside, not just “looks good” from the outside.
What I’m known for is creating spaces that are both sacred and practical. I have a background as a mental health professional, but Obsidian Woman is intentionally not a traditional therapy practice. It’s where I get to weave together psychology, somatic work, ritual, and spiritual tools in a way that feels culturally-rooted, intuitive, and accessible. I’m not interested in quick fixes or trendy wellness buzzwords — I’m interested in slow, sustainable healing. A big part of my philosophy is that healing takes practice, patience, persistence, pleasure, playfulness, and presence, and I try to infuse those values into every offering.
What sets Obsidian Woman apart is the depth and honesty of the work. This isn’t about performing “self-care” for social media; it’s about sitting with the real things — grief, trauma, burnout, identity, boundaries, old patterns — and learning how to move through them with more compassion and self-trust. Brand-wise, I’m most proud that people consistently say they feel seen, grounded, and spiritually held when they interact with my work. The name itself, inspired by the obsidian stone that has guided me through my own journey, reflects that energy of protection, reflection, and transformation.
For your readers, I want them to know that Obsidian Woman is for the ones who are usually “the strong one,” the ones who hold it all together for everyone else and are finally ready to choose themselves. Whether you’re interested in 1:1 support, ritual-based sessions, or learning tools through my e-course, my intention is to offer spaces where you don’t have to have it all figured out — you just have to be willing to show up as you are and be met there.
What makes you happy?
I’m the happiest when I’m with my husband and our son. Those are the moments when I feel most alive, most at peace, and most myself. I’ve experienced many losses when it comes to family, so building my own has been the most beautiful and healing experience of my life.
When I’m with them, love overflows. Simple moments become sacred. Whether it’s laughing in the kitchen, watching our baby discover the world, or just sitting quietly together, I feel deeply present. There’s a sense of wholeness that I can’t quite put into words, like my heart finally found its home.
Contact Info:
- Website: https://obsidianwoman.com
- Instagram: https://www.instagram.com/lasoniafregoso/
- Other: https://open.spotify.com/show/30csxq7Gw5NoR8cgaQCsJb?si=cxeQY-q8QPqiJkkbxRMidg
Image Credits
Nancy Villarreal
