Today we’d like to introduce you to Moran Mizrahi.
Moran, we appreciate you taking the time to share your story with us today. Where does your story begin?
Rebillia began with a simple problem that Snir and I repeatedly saw while working closely with businesses. Companies were trying to adopt subscription models to grow their revenue, yet customers increasingly demanded flexibility, control and the ability to adjust plans on their own terms. Businesses could not support that level of customization, and customers were frustrated by rigid, outdated systems.
We realized there was a real gap between what companies needed and what consumers expected, and we believed we could bridge it. We started building Rebillia with the goal of giving any business, regardless of size, the ability to offer flexible, customer friendly subscription experiences. From day one, our focus was on practical tools that businesses could actually use: control over pricing, frequency, quantity, multi channel subscription management, bundles, rewards and more.
The journey was not easy. Creating a platform this versatile required deep technical work, resilience and endless learning. There were moments when the challenges felt overwhelming, but what kept us going was the response from our early customers. With every client who increased retention, every review praising our support, and every company that told us we helped them grow, we knew we were building something meaningful.
At the same time, community became a central part of our story. We built a workspace that evolved into a hub for events, charity initiatives and collaboration. We started sponsoring youth programs, hosting students and interns, and forming a tech group for founders and tech leaders in Atlanta. These efforts brought incredible people into our orbit and shaped the culture of our company.
Today, Rebillia is a platform used by businesses around the world, but our foundation remains the same: flexibility, honesty, innovation and doing good within our community. We are proud of how far we’ve come, and even more excited for what lies ahead.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
The road has definitely not been smooth, and in many ways the challenges shaped Rebillia into what it is today. Building a subscription platform with the level of flexibility we envisioned required solving problems that even large, established companies struggled with. There were long periods of heavy technical development, constant iteration and moments where we had to rebuild parts of the product to make it stronger and more scalable.
One of our biggest challenges was earning trust in the early days. As a new startup competing in a space full of well funded players, we had to prove ourselves through our work, not our size. That meant delivering exceptional support, learning from every customer and being willing to adapt quickly when something didn’t work. Those experiences taught us how to be resilient and customer centric in everything we do.
We also faced typical startup hurdles: managing limited resources, balancing product development with customer needs, and navigating the natural ups and downs that come with growth. There were times when progress felt slow and times when we questioned whether we were moving in the right direction. But each obstacle forced us to learn, to innovate and to improve the platform in ways that ultimately made it far more powerful.
Today, the challenges we faced have become some of our biggest advantages. They pushed us to build a product that is flexible, reliable and truly aligned with the needs of both businesses and consumers. And they strengthened our team’s belief that persistence, transparency and a willingness to evolve are the keys to long term success.
Appreciate you sharing that. What should we know about Rebillia?
Rebillia is a subscription and billing platform designed to give businesses something they rarely get in this industry: complete flexibility and full control. Most subscription systems on the market limit what businesses can offer and what customers can adjust. We built Rebillia to remove those limitations and allow both sides to shape subscription experiences exactly the way they want.
What we do is simple to explain but incredibly powerful in practice. Rebillia lets businesses create, manage and automate every type of subscription model, from simple recurring products to complex bundles, multi channel collaborations and cross business subscriptions. Customers can adjust price, quantity, frequency and add ons throughout the lifecycle of their plan, which increases satisfaction, retention and long term value for the business.
What sets us apart is the versatility of our platform. Rebillia is the only subscription platform where both businesses and customers can fully customize every part of a subscription without friction. We also support multi channel and cross channel selling, meaning companies with multiple brands or partnerships can create shared subscription experiences that increase reach and revenue. For many businesses, this opens new possibilities they never had before.
We are equally proud of the ecosystem we’ve built around the product. Our positive reviews on BigCommerce, our hands on support and the relationships we form with clients reflect the heart of our brand. We are known for being accessible, responsive and committed to continuous improvement. When a business joins Rebillia, we treat their growth as part of our shared success.
What we want readers to know is that Rebillia is not just software. It is a platform built around customer centric thinking, practical innovation and real world business needs. Whether a company is launching subscriptions for the first time or optimizing a complex recurring revenue model, Rebillia gives them the tools to scale faster, operate more efficiently and deliver a subscription experience that customers genuinely enjoy.
We built Rebillia to raise the revenue ceiling for every business, but we also built it with a deep respect for community, collaboration and people. That combination is what defines our brand and what continues to drive us forward.
Alright so before we go can you talk to us a bit about how people can work with you, collaborate with you or support you?
There are several meaningful ways people can work with us, collaborate with us or support what we are building at Rebillia.
First, if you are a business exploring subscription models or looking to improve how you manage recurring revenue, we would love to connect. We work closely with companies of all sizes to help them design flexible, customer friendly subscription experiences that increase retention and long term value. Even if you are just beginning to think about subscriptions, we are always happy to talk through ideas and share guidance.
Second, our door is open to collaboration. We partner with agencies, consultants, SaaS platforms and technology providers who want to create stronger offerings for their clients. Rebillia integrates easily across different ecosystems, and we welcome collaborations that help businesses grow through shared value and innovation.
Third, you can support us by joining or contributing to our community efforts. Our tech and entrepreneurship group, our open office workspace and our youth and internship programs all thrive when people bring their knowledge, experiences and energy. Whether you are a founder, a student, a mentor or someone who simply loves to help others succeed, we are always grateful for new voices and new ideas.
Most importantly, we believe in genuine relationships. The best support often comes from simple conversations, introductions, shared insights and the willingness to “pay it forward.” If our mission resonates with you, we would love to connect, collaborate and grow together.
Contact Info:
- Website: https://www.rebillia.com/
- Instagram: https://www.instagram.com/rebillia_platform
- Facebook: https://www.facebook.com/rebillia/
- LinkedIn: https://www.linkedin.com/company/rebillia/
- Other: https://www.linkedin.com/in/mizrahimoran/
