We recently had the chance to connect with Sabah Merheb and have shared our conversation below.
Sabah, a huge thanks to you for investing the time to share your wisdom with those who are seeking it. We think it’s so important for us to share stories with our neighbors, friends and community because knowledge multiples when we share with each other. Let’s jump in: What are you chasing, and what would happen if you stopped?
Right now, I’m chasing alignment in my career, my creativity, and in my personal life.
I’ve worked in the music industry pretty much my entire life across journalism, A&R, video production, and DJing, but this is the first time in my life where everything I love is finally merging into one direction. I’m building Gin & Juice TV into a global music content brand, travelling the world to film raw, interactive, nostalgic interviews with artists. My vision is to bring back that 90s–00s MTV energy! Cribs, TRL, Punk’d, but with my own Punk Rock Barbie twist.
I’m chasing bigger moments now:
• interviewing Good Charlotte on tour in Australia
• landing major creator and influencer brand partnerships
• documenting artists in cities all over the world
• expanding my DJ career internationally
• and creating a platform that feels fun, chaotic, emotional, and real
At the same time, I’m also chasing healing.
This past year has been one of the hardest emotionally, and I’ve been doing deep trauma-focused therapy, learning to detach from old patterns, and choosing myself in ways I never have before. That personal growth is directly fuelling my creativity. I’m more focused, more driven, and more confident than ever that I’m on the right path.
So what I’m really chasing is my highest self:
The version of me who gets on flights for interviews, mixes in pink headphones on yachts and clubs, produces nostalgic series, connects with artists globally, and inspires other women to build something from scratch too.
I’m chasing the life I know I’m meant to live, and every day, I’m getting closer.
Can you briefly introduce yourself and share what makes you or your brand unique?
Hi, I’m Sabah Merheb a music journalist, creator, and DJ from Sydney, Australia, and the founder of Gin & Juice TV.
I travel the world filming raw, interactive, nostalgic interviews with artists, blending 90s–00s MTV energy with modern social-media storytelling. Think MTV Cribs meets TRL meets Punk’d, but with a signature twist. I’m the first-ever Punk Rock Barbie, because my whole visual identity mixes punk, glam, Bratz attitude, and Barbie pink with alternative music culture.
Gin & Juice TV started as a passion project and has grown into a global music content brand. I shoot everything myself from interviews, backstage moments, media-pit coverage, documentaries, and live performance segments. I’ve documented artists across Australia and the US, with a goal of taking the channel worldwide.
What makes my work unique is authenticity. I don’t do stiff interviews. I get artists out of the studio, into their neighbourhoods, in their cars, or in places that mean something to them. My content is fun, chaotic, emotional, nostalgic, and completely real. I want viewers to feel like they’re hanging out with the artist, not watching a press piece.
Beyond the journalism side, I’m also a DJ, playing everything from clubs and yachts to private events, with a strong pop-punk, hiphop and open-format influence.
Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. Who were you before the world told you who you had to be?
I was a girl who lived in her imagination and ALWAYS obsessed with music, camera in hand, making mini ‘shows’, singing in the mirror while holding my hairbrush and and recording interviews and radio shows on cassette tapes without even realizing it. I didn’t care about rules or fitting in, i was always my authentic self and I just cared about creativity. I think I’ve come full circle now, and I’m finally that girl again, but louder, stronger, and unfiltered. My younger self would be pinching herself knowing I’m literally living my dreams
Was there ever a time you almost gave up?
When I was younger I was bullied a lot in school for being different and for listening to emo music. At 12, I hit a really dark place and was suicidal. Good Charlotte saved my life with their song “Hold On”. It made me realize I wasn’t the only person in the world going through things and I wasn’t alone. It changed everything for me it made me feel seen, understood and made me realize I needed to keep going and focus on what makes me happy. That moment is why I never stopped chasing my dreams. Music truly saved my life.
Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. Is the public version of you the real you?
Yes! I’m always authentically and unapologetically myself
Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. What is the story you hope people tell about you when you’re gone?
I hope people say I was the girl who never stopped chasing what she loved, even when life tried to break her. That I turned my pain into purpose, my creativity into a career, and my personality into a brand. I want people to remember me as someone who made others feel seen, heard, and inspired, the Punk Rock Barbie who showed you can build your own world, stay true to yourself, and still be kind.
Contact Info:
- Website: https://Www.ginandjuicetv.com
- Instagram: https://www.instagram.com/suziestarbow?igsh=MXJzcWdrcXY4M25nZg%3D%3D&utm_source=qr
- Facebook: https://www.facebook.com/share/1K5xWAd4Ln/?mibextid=wwXIfr
- Youtube: https://youtube.com/@ginandjuicetv_?si=ypRfCVQ01bWL3XGk
- Other: https://open.spotify.com/artist/5v46QhxgxBQ2NBVPsIF3Xn?si=Uqp1nqOMSWSrUOFPv7QjBQ
