Sergey Pavlov of Roswell on Life, Lessons & Legacy

We’re looking forward to introducing you to Sergey Pavlov. Check out our conversation below.

Sergey, we’re thrilled to have you with us today. Before we jump into your intro and the heart of the interview, let’s start with a bit of an ice breaker: Would YOU hire you? Why or why not?
Absolutely — but I’d make myself sign a very strict contract first.
I’d hire me because I’m the kind of person who refuses to accept “that’s how it’s always done” as an answer. If I had hired myself years ago, I would’ve saved a lot of money, time, and at least three headaches caused by subcontractors who disappeared faster than my phone battery on a jobsite.
I’d hire me because:
I solve problems before most people notice them.
I don’t quit when things get uncomfortable — I innovate.
I take responsibility, even when it would be easier to blame the weather.
I actually answer the phone (and now ContractorsAIHub.com answers it even when I’m in an excavator).
But I’d also hire me because I bring something rare in construction:
accountability, humor, creativity, and the ability to deliver high-quality work without the drama.
Would it be easy working for me? Probably not.
I move fast, expect high standards, and have an unrealistically strong relationship with deadlines.
I’m the person who says, “We can do better,” even when everything looks perfect.
But that’s exactly why we built ATKC, Atlanta Fast Build, KBC, SitePrepGA, and the rest of our ecosystem — because someone had to raise the bar in this industry instead of just talking about it.
So yes — I’d hire me.
Because no one works harder for the customer, solves problems faster, or cares more about delivering a home that lasts 35 years or more than I do.
And if I ever disappoint myself… well, at least I know where to find me.

Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Sergey Pavlov, and I build the kind of homes people usually think only exist in magazines — or in the future. I run a family of construction brands in the Atlanta metro area that all focus on one thing:
building smarter, stronger, faster, and with a lot less stress than traditional construction.
I’m the founder of Atlanta Turnkey Construction (ATKC), where we specialize in modern homes, cold-formed steel framing, barndominiums, eco-homes, and Aircrete insulation — all backed by our signature 35-year structural warranty. If you’ve heard of “forever homes,” that’s us. We actually mean it.
Along the way, I realized that to build truly high-quality homes, I needed to control the entire process — from the dirt to the finishes.
So we expanded into a few (okay, more than a few) specialized brands:
Atlanta Fast Build – our in-house CFS manufacturing and Aircrete systems
SitePrepGA – grading and excavation done right the first time
Demolition-Atlanta – when something needs to disappear efficiently
KBC (Kitchen Bath & Closet) – custom cabinetry and interiors for people who enjoy beautiful spaces as much as strong structures
Each brand solves a specific problem in the construction process. Together, they form a system — a complete ecosystem — that lets us deliver projects with precision, speed, and consistency that most builders don’t offer.
But the story gets better.
After years of watching contractors (including myself) drown in calls, messages, lost leads, and unfinished paperwork, I built something completely different:
ContractorsAIHub.com — an AI assistant for builders and trades.
It answers calls 24/7, sends quotes, follows up with customers, organizes leads, and basically takes all the “contractor chaos” off your plate. It’s construction meets technology — finally.
What makes us unique?
We blend engineering, design, manufacturing, sitework, demolition, cabinetry, and AI into one streamlined process. Most companies do one piece. We do all pieces — and we do them well.
We don’t build for today.
We build for the next 30+ years.
We don’t wait on materials.
We manufacture them.
We don’t hope communication goes smoothly.
We built an AI system to guarantee it.
And — most importantly — we don’t make excuses.
We solve problems.
What I’m working on now
Right now, we’re aggressively expanding our modern CFS home builds, growing our manufacturing capabilities, and bringing ContractorsAIHub.com to contractors across Georgia. We’re pushing the industry into the future, one project at a time.
If you’re looking for a builder who mixes innovation with craftsmanship — and who can grade your land, design your home, manufacture your framing, build your structure, finish your interiors, and even automate your contractor communication — you’ve found us.
And we’re just getting started.

Amazing, so let’s take a moment to go back in time. What’s a moment that really shaped how you see the world?
There’s one moment that changed everything for me — and it didn’t happen in an office or during some inspirational seminar.
It happened on a jobsite, at 6:30 AM, standing in the mud, staring at a half-finished wooden wall that had warped overnight for the third time.
I remember looking at that twisted stud, holding my coffee like a life-support device, and thinking,
“There has to be a better way to build a house than fighting against gravity, weather, and lumber that has the personality of a baguette.”
That morning shaped how I see the world.
Not because the stud failed — but because the system failed.
Construction was still being done the old way, with old tools, old materials, and old expectations. Everywhere I looked, I saw inefficiency… and opportunity.
That was the day I realized two things:
If you want to change your results, you must change the system.
No one is coming to fix the industry — so start building the solution yourself.
That moment led me to cold-formed steel.
It led me to Aircrete.
It led me to creating Atlanta Fast Build so I could manufacture precision framing instead of “hoping” 2x4s behaved.
It pushed me to create ATKC, KBC, SitePrepGA, and even Demolition-Atlanta, because every stage of construction deserved better quality, better control, and better outcomes.
But the biggest shift came when I realized the problem wasn’t just materials — it was communication.
Lost leads. Missed calls. Endless texting.
Half the industry’s headaches were happening before the building even started.
So I created ContractorsAIHub.com, the AI assistant that solves the communication chaos builders deal with every day.
That muddy morning changed my entire worldview.
It taught me that the world doesn’t need “more effort” — it needs better systems.
Better design.
Better materials.
Better technology.
Better thinking.
Today, I see the world as something you can rebuild, redesign, or re-engineer… one good system at a time.
And that’s exactly what we’re doing in Atlanta.

What fear has held you back the most in your life?
For a long time, my biggest fear wasn’t failure — it was wasting potential.
Not mine, necessarily… but the potential of everything around me.
I always hated seeing good ideas die because someone said, “That’s not how we do it,” or “Let’s just stick to what’s familiar.” That mindset terrified me more than any risk, any investment, any jobsite disaster.
And ironically, that fear held me back at the beginning.
I kept trying to fit into the “normal” builder box — even though deep down I knew I wasn’t meant to build things the way everyone else did.
I feared being “too different.”
Too innovative.
Too unconventional.
Too much of a problem-solver in an industry that sometimes prefers comfortable problems over uncomfortable solutions.
I worried that if I pushed too hard, too fast — with cold-formed steel, Aircrete, in-house manufacturing, grading ecosystems, and even technology like ContractorsAIHub.com — people would think I was trying to reinvent the wheel instead of just trying to make it roll smoother.
But the truth is, the fear of playing small is worse than the fear of standing out.
Once I embraced that — once I stopped worrying about building “normal houses” and started building forever homes with real engineering and a 35-year structural warranty — everything clicked.
I stopped trying to blend in.
I stopped trying to build what everyone else was building.
I stopped listening to “industry norms” and started listening to customers, science, and common sense.
That fear used to hold me back…
Now it pushes me forward every day.
Because the real danger isn’t being different — it’s being forgettable.
And we didn’t build ATKC, Atlanta Fast Build, KBC, SitePrepGA, Demolition-Atlanta, and ContractorsAIHub.com to blend in.
We built them to raise the standard.

Sure, so let’s go deeper into your values and how you think. What are the biggest lies your industry tells itself?
Oh, I could write a whole book on this.
The construction industry is full of “myths” we tell ourselves to avoid changing anything. Here are the top ones:
1. “This is how we’ve always done it.”
This is the industry’s favorite bedtime story.
It should honestly come with a lullaby.
It’s the excuse for sticking to wood framing that twists, swells, molds, burns, and becomes a buffet for termites — when steel and Aircrete exist and solve all of those problems.
At ATKC and Atlanta Fast Build, we love innovation because “how we’ve always done it” is exactly why most homes need repairs after five years.
2. “Customers don’t care about structure — they just want it pretty.”
Lie.
Customers want BOTH — beauty and engineering.
That’s why we built our ecosystem:
ATKC for the structure
KBC for beautiful kitchens and interiors
SitePrepGA for perfect land prep
Atlanta Fast Build for precision framing
Demolition-Atlanta when something has to go before something better arrives
People care about quality more than ever.
They just need builders who offer it.
3. “Communication problems are normal.”
In our industry, lost messages, unanswered calls, and forgotten estimates are treated like weather — “just part of the job.”
No.
They’re not normal.
They’re outdated.
That’s why we built ContractorsAIHub.com — because the only communication a contractor should lose is the argument with their own AI assistant telling them to follow up with a client.
4. “Homes only need to last until the warranty expires.”
The sad truth?
A lot of builders actually operate this way.
We disagree — loudly.
If you’re spending hundreds of thousands of dollars, your home should not be a “temporary structure.”
It should be a forever home.
That’s why we give a 35-year structural warranty — because standing behind your work is not optional; it’s the baseline.
5. “Slow is normal, delays are normal, chaos is normal.”
In construction, people whisper the word “schedule” like it’s a mythological creature.
But delays aren’t magic — they’re the result of bad planning, poor systems, and fragmented work.
When you control design, manufacturing, site prep, interiors, and communication, like we do… suddenly projects stop feeling like a circus.
6. “Innovation is risky.”
No — staying outdated is risky.
Innovation is the only reason we have stronger structures, better energy efficiency, smarter workflows, and faster builds.
If anything, not innovating costs more in the long run.
Final Thoughts
The biggest lie the industry tells itself is that change is scary.
But what’s truly scary is being stuck in the past while the world moves forward.
We’re here to challenge that — with engineering, technology, AI, and a commitment to building smarter homes for the next generation of Atlanta families.

Okay, we’ve made it essentially to the end. One last question before you go. Are you doing what you were born to do—or what you were told to do?
I’m definitely doing what I was born to do — mostly because no one in my life ever told me,
“Hey, you should build modern steel homes, manufacture framing, run excavation crews, design kitchens, and create an AI system for contractors.”
No one tells you to do that.
That kind of path is something you build yourself — literally.
Growing up, I wasn’t the kid who followed the script.
I was the kid who took things apart to see how they worked and then “improved” them (sometimes successfully, sometimes not).
And that mindset never left me.
Life tried to nudge me into the safe, predictable lane.
“Do something simple.”
“Keep it small.”
“Don’t take on too much.”
But the minute I stepped into construction, I realized the traditional way of doing things just didn’t make sense to me.
Everything felt too slow, too outdated, too inefficient — like the entire industry needed a reboot.
So instead of doing what I was told, I built what felt natural:
ATKC → because I wanted homes that last 35+ years, not five.
Atlanta Fast Build → because waiting on materials felt like punishment.
SitePrepGA → because if the dirt isn’t right, nothing else is.
KBC → because finishing a house with a beautiful kitchen feels like putting the crown on a masterpiece.
Demolition-Atlanta → because sometimes the first step to building smart is removing the old.
ContractorsAIHub.com → because the chaos of contractor communication convinced me the industry needed therapy… or AI.
Nobody told me to create any of these companies.
If anything, I was told not to — that it was too complicated, too unconventional, too ambitious.
But some people build what they’re told to build.
And some people build what the future needs.
I chose the second path.
So yes — I’m doing what I was born to do.
Because when you’re born with a mind that sees systems, structures, innovation, and opportunity everywhere you look…
you don’t wait for permission.
You create the blueprint yourself.

Contact Info:

• Website: https://atlantaturnkeyconstruction.com/
• Instagram: https://www.instagram.com/kitchenbathandcloset/
• Facebook: https://www.facebook.com/profile.php?id=61566776185219
• Youtube: https://www.youtube.com/@AtlantaTurnkeyConstruction

Image Credits
All right reserved by Atlanta Turnkey Construction and Sergey Pavlov