Local StoriesDecember 18, 2025

Conversations with Justice Caldwell

Local Stories

Today we’d like to introduce you to Justice Caldwell.

Hi Justice, please kick things off for us with an introduction to yourself and your story.
My baking journey started in the quiet moments—late nights in the kitchen, experimenting, creating, and finding comfort in the process. It started as an emotional outlet. I never planned for it to become a business; I just loved making things that made people feel cared for.

Over time, people kept asking for more—then asking if they could order. That was the moment I realized this passion could become something bigger.

Little by little, those small acts of love turned into something that people actually enjoyed. Eventually I took the leap, formalized the business, and started offering custom orders, event desserts, and specialty baked goods. Today, I’m grateful every day that I get to share a piece of my heart through the pastries I make.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
In the beginning, being a young baker was harder than I expected and definitely not smooth. I doubted myself a lot, wondering if my work was good enough. I struggled with a shared kitchen, limited tools, late nights, and the pressure to balance life while learning a new craft. Learning how to price my treats, run a business, and stay consistent felt overwhelming at times. But through every mistake, every burnt batch, and every moment of self-doubt, I kept going. Those early struggles shaped me, taught me resilience, and made every success worth everything i overcame.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
My business is all about elevating homemade baking into something memorable. I specialize in custom cakes, homemade breads, gourmet cookies, cupcakes, gourmet cinnamon rolls, and a variety of other handcrafted baked goods. What sets my brand apart is the combination of creativity, quality, and intention behind every product. I approach my small business not just as a passion, but as a growing entrepreneurial venture—focused on innovation, consistency, and delivering a premium customer experience.

I’m known for flavors that feel nostalgic yet elevated and baked goods that are made from scratch with care. I’m most proud of building a brand that people trust—one that values transparency and genuine connection with customers. I want readers to know that when they choose my business, they’re choosing a brand committed to excellence, constant growth, and creating baked goods that truly stand out in both taste and quality. My items are very affordable and we also have weekly sales and monthly deals.

Who else deserves credit in your story?
I owe a lot of my success to the people who supported me from the start. My parents were my biggest supporters and encouraged me through every late night and cheered me on when I doubted myself. My parents would wake up early and help bake and decorate to make sure everything was perfect. Not only was that the best support, but it brought us closer as a family.

My early customers took a chance on me and helped my business grow through their trust and word-of-mouth support.

All of the social media bakers who didn’t mind helping an uprising small business owner also played a big part in my learning experience as the tips i have learned from those pages have made my craft so much better then when i first started.

Pricing:

cookies (12ct) – $30
Cupcakes (12) – $40
Gourmet Cinnamon Roll pan – $20
Cheesecake Jars – $10
Ice cream pints – $8

Contact Info:

Suggest a Story: VoyageATL is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.