Today we’d like to introduce you to Shannon Balenciaga.
Hi Shannon, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
My journey as the CEO and Founder of ANNAGA Luxury Skincare is rooted in resilience, vision, and an unwavering belief in self-worth. I didn’t come from a traditional beauty or corporate background, I came from lived experience. I understood early on that taking care of yourself, especially your skin, is not about vanity; it’s about dignity, healing, and confidence.
ANNAGA was born from my desire to create something intentional and inclusive, luxury skincare that actually works, feels good, and honors people at every stage of life. I saw a gap in the industry where products either felt inaccessible, overly complicated, or disconnected from real people and real skin. I wanted to change that. I wanted skincare that spoke to self-love, consistency, and results without intimidation.
Building ANNAGA has been a hands-on journey. From formulation to branding to community building, I’ve been deeply involved in every layer of the business. There were moments of uncertainty, learning curves, and growth that forced me to evolve not only as a founder, but as a leader. Each challenge strengthened my commitment to creating a brand that stands for quality, integrity, and empowerment.
Today, ANNAGA Luxury Skincare is more than a business it’s a reflection of my story and my purpose. It represents growth, discipline, and the belief that when you invest in yourself, everything else follows. I’m proud of how far we’ve come, and even more excited about where we’re going.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has not been a smooth road. The journey has been tough but with every adversity, I rise.
Building ANNAGA Luxury Skincare as a woman-led, minority-owned business has come with challenges that many don’t see. From the very beginning, access to capital was one of the biggest hurdles. There were moments when banks did not view my creditworthiness through the same lens afforded to others, which meant I had to sacrifice, self-fund, and find alternative ways to keep the business moving forward. When one door closed, I learned to build another.
Beyond financing, there have been constant operational challenges logistics delays, supply chain disruptions, production setbacks, and workforce shortages. At times, it felt like everything that could happen, did happen. But being a business owner means becoming a problem-solver by necessity. Every obstacle required a solution, and every setback demanded adaptability, resilience, and creativity.
The truth is, challenges don’t disappear they evolve. As the business grows, so do the responsibilities and complexities. But despite it all, we’ve reached meaningful milestones: our one-year anniversary, our second holiday season, and continued expansion during uncertain times. Those moments matter because they prove that perseverance works.
I believe ANNAGA will stand the test of time because we didn’t get it easy in the beginning. We built this brand slowly, intentionally, and with integrity. One day, ANNAGA will be on every counter, in every home not just as a skincare brand, but as a symbol of resilience, luxury, and longevity earned the hard way.
Appreciate you sharing that. What else should we know about what you do?
I am the CEO and Founder of ANNAGA Luxury Skincare, where my work centers on creating intentional, high-performance skincare rooted in integrity, real use, and long-term results. I specialize in developing products that support healthy skin through consistency, quality ingredients, and thoughtful formulation luxury skincare that is effective, accessible, and built for everyday life.
What I am most proud of is the authenticity behind the brand. I do not promote, sell, or speak about anything I have not personally tried and used myself. I am a product tester first. Every product under the ANNAGA name is something I believe in because I’ve experienced it. That level of honesty and discernment is non-negotiable for me, and it’s the foundation of the trust I build with my community.
What sets me apart is that I move differently. I’m not driven by trends, algorithms, or the need to constantly perform online. I’ve been in this space for decades long before social media turned everything into a spectacle. I’ve already lived the era of overexposure and over-explaining. Now, I’m choosing a quieter, more intentional approach focused on substance, longevity, and standing the test of time.
In an industry that often prioritizes speed and noise, I’m committed to building something enduring. I believe that sometimes the last will be the first and my goal is to be standing tall, proud, and lasting as we move into 2026 and beyond.
Before we go, is there anything else you can share with us?
What I’d like readers to know is this: growth doesn’t always look loud, fast, or flashy. Sometimes it looks like consistency, patience, and choosing integrity over shortcuts. Building ANNAGA Luxury Skincare has been about honoring the long game showing up even when it’s hard, staying rooted in purpose, and trusting that real value takes time.
I believe in doing things with intention using products you actually trust, setting realistic goals, and taking care of yourself in ways that go deeper than the surface. Skincare is just one entry point into a much bigger conversation about self-respect, discipline, and loving yourself enough to invest in your well-being.
As we move forward, my focus is on longevity, community, and impact. I’m grateful to everyone who takes the time to read, support, and grow with us. ANNAGA is built for people who value substance, quality, and authenticity and if that resonates with you, then you’re already part of the journey.
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Contact Info:
- Website: https://annagaluxuryskincare.com/
- Instagram: https://www.instagram.com/annaga_luxury_skincare/
- Facebook: https://www.facebook.com/people/Annaga-luxury-skincare/61566956271575/
- Youtube: https://www.youtube.com/@ShannonBalenciaga/store
- Other: https://www.tiktok.com/@annagaluxuryskincare
