Today we’d like to introduce you to Robert Jones.
Hi Robert, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I’ve always loved working with my hands. Since I was a kid, I was artsy — winning art competitions, always in shop class — but really it started in the garage with my dad. And the wild part is, some of my biggest skills came from punishment. When I got in trouble, my dad didn’t talk much — he put me to work. He made me build. What felt like discipline back then turned into a skill that literally saved my life.
I went to school not knowing what I wanted to do. I was just moving through life, hustling, trying to grab whatever money I could and flip it. That was my mindset. But even while I was in school, I had a handyman business on the side. I always knew one thing — no matter what was going on, I could make money with my hands.
After I got into some trouble with the law, I hit a real low point. I had to make a choice. Either keep taking losses in life, or lock in and build something real. I chose to go all in on my craft. I started looking for higher-ticket work, and honestly, I found accent walls by accident. I was already doing trim carpentry, just trying to survive and get better. I was doing work for family and friends — damn near for free — just to sharpen my skills.
And even when I found accent walls, I was still taking losses. I didn’t know how to price them. I didn’t know how to quote them. I was still doing jobs for free because I loved it. I had a real passion for it. And my clients felt that. They saw it in how I worked, how I cared, how I showed up.
At the same time, I was recording everything. The whole process. Every win, every mistake, every lesson. I was documenting it because I believed in what I was building, even when life kept handing me L’s. And when I was starting out, nobody wanted to share game with me. I was asking contractors how to price jobs, how to scale, what to charge — and I was getting nothing back. So I decided to move different. I started sharing everything I was learning in real time, even though it was costing me money and time.
My first real accent wall was for my cousin — the only person I knew who owned a house. Then I did a job for a friend of somebody who didn’t even know me. No relationship. No favors. That person posted my work on the Nextdoor app in Tyrone, Georgia — and that post changed my life.
After that, my business took off. I spent almost a full year in that one community — 30 to 40 homes. I became the accent wall guy without even trying. I was locked in. And while I was building, I was still teaching. I was spending hours every day for free on the phone, answering questions, breaking down pricing, sharing tips and tricks I was learning at my own expense.
That’s what led to me teaching. I didn’t have a blueprint. I didn’t have a mentor giving me the game. So I became the person I needed when I was starting out. I didn’t quit — and now I help other people not quit either.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Nah, it definitely hasn’t been a smooth road — but it’s a road I’m grateful for. I don’t complain about the struggle because the struggle built me. Early on, I was taking a lot of L’s. Not knowing how to price jobs, not knowing what the business was really going to turn into, not knowing what next month was going to look like financially. That uncertainty is real.
I’ve always had a hustler’s mindset, so I wasn’t scared to take risks — but a risk is a risk. Sometimes it pays off, sometimes it doesn’t. I took losses on jobs. I took losses on bad planning and lack of organization. I was learning the business side while still trying to master the craft. There were months I didn’t know what was coming in, but quitting was never an option.
Part of that is because I had real responsibility early. I had a child straight out of high school. While I was in school trying to figure life out, I was already a father. I wasn’t moving like my friends. They were partying, hanging out — I was always looking for an opportunity to make money. Every room I walked into, I was thinking about how to provide. My mindset was different because it had to be.
Now I’ve got three boys looking up to me and a wife depending on me. I don’t just do this for me. I gotta feed my family. That pressure is real, and it forces you to grow whether you’re ready or not.
Financially, it was heavy. Always needing a new tool for the next project. Investing money before the money ever came back. At the same time, I was still dealing with old legal situations and past mistakes that didn’t just disappear. That stuff follows you. Add self-doubt and people not believing in you because they can’t see your vision — and you either break, or you lock in.
What helped was having a partner beside me who believed in me when things didn’t make sense yet. And beyond that, I had to do real self-work. When you’re building something nobody understands yet, you can’t explain it to everybody. You can’t share every dream. Sometimes you gotta build in silence.
For years, I was laying groundwork while nobody was watching. No applause. No validation. Just work. Now people celebrate the success, but they didn’t see the sacrifices, the pressure, the losses. That’s entrepreneurship. It’s hard. It’s lonely. But it’s also one of the most rewarding things you can do if you don’t quit. Every loss taught me something. Every struggle sharpened me. And I wouldn’t change any of it.”
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I’m Robert Jones — artist and CEO of Jones Designs. I’m known for my signature style of accent walls, but more than that, I create interior features that don’t just look good — they feel like art. I always bring a level of uniqueness to my work because I’m not trying to look like everybody else. I don’t chase trends — I set them. And my clients know that when they book with me.
I specialize in accent walls, hidden doors, and custom interior features that are intentional, meaningful, and functional. I love building pieces that surprise people — spaces that make you stop and feel something. Whether it’s a hidden door, a custom furniture piece, or a full feature wall, everything we create has personality built into it.
What really sets me apart is my attention to detail and my approach. When I meet a client, I take time to understand their personality and how they live in their space — and I also show them who I am. That exchange matters, because the work reflects both sides. The goal is always to create something that feels like artwork but still works for real life. Beautiful and functional.
Even though I come in after the home is built, my mission is for my work to look like it was always meant to be there — never like an afterthought. I think about flow, proportions, sightlines, and transitions — details a lot of tradesmen don’t stop to consider. That’s the difference.
I’m based in Atlanta, Georgia, and I’m proud of the lane I’ve carved out. I take on projects other people won’t touch. I’m comfortable saying no. And I’m honest about what I can do, what I won’t do, and what I want to do — because I only want to create work I believe in.
I call myself an artist on purpose. I’m not a contractor — I’m an artist who builds. That mindset separates me. It’s how I approach every project, and it’s why my work stands apart. I bring creativity, swag, humor, and real energy into these spaces because that’s who I am. What’s for me is for me — and I build from that place.
What matters most to you?
What matters most to me now is family. And if you asked me that question years ago, my answer probably would’ve been different. But today, it’s family — especially my boys. They mean everything to me. They’re my legacy. They’re the greatest gift I’ve ever received.
They say no man on this earth wants to see you do better than him except your father — and that’s exactly how I feel about my sons. Everything I do is with them in mind. I want to lead by example and show them what discipline, consistency, and purpose really look like.
My wife matters deeply to me, my family as a whole matters deeply to me — my mom, my dad — and my relationship with God matters deeply to me. All of it. Because honestly, without those things, I don’t know where my life would’ve gone or what direction I would’ve taken.
I needed something to lock in for. The way I was moving back then, I needed purpose. I needed responsibility. And for most people, it takes something drastic to happen before real change happens. For me, family was that moment.
Everything I build now — my business, my mindset, my discipline — it all comes from that foundation. Family gave me something worth protecting, something worth growing for, and something worth becoming better for every single day.
Contact Info:
- Website: https://Www.jonesdesigns.org
- Instagram: https://www.instagram.com/_jonesdesigns_?igsh=dDZvejNyd2R5a2tw&utm_source=qr
- Facebook: https://www.facebook.com/jonesdesigns229?
- Youtube: https://youtube.com/@_jonesdesigns_?si=RVLpQZSBEuMKv-Uu
- Other: https://tr.ee/XjgIR3fJpl
