Today we’d like to introduce you to Heather Dean Frost.
Hi Heather, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I’ve been in real estate for over a decade. No big master plan, just a natural pull toward helping people make big decisions without losing their minds. I started my career on the Nest Team, now UrbanNest, where I was lucky to be mentored by some truly great agents like Kerry Lucas, Jamier Walzer, and Lynne Garton. That experience gave me a strong foundation and shaped how I still work today.
As my business grew, I leaned more into leadership and building something bigger than just my own book of business. In 2020, Sage & Cedar was born with David Pippin. When David and his husband moved to Connecticut, the team evolved, and today Sage & Cedar is made up of me, Keisha Green, and Ron Roberts.
At this point in my career, I’m focused on doing thoughtful, honest work, supporting my team, and building a business that feels human, sustainable, and rooted in community.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Not even close to a smooth road. Real estate never is, and the last few years really tested that. We’ve worked through one of the wildest markets in recent history. That kind of shift affects everything, from clients and expectations to how teams operate day to day. During that time, the team grew, shrank, and reshaped more than once. All of that pushed us to slow down and have real conversations about who we are, how we work, and how we want to show up in our community. The changing market also forced us to tighten our processes and focus on quality over quantity. Today, the team is smaller, more intentional, and more aligned, and the business feels steadier because of it. It hasn’t been smooth, but every shift, helped clarify what we actually want to build long term.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Sage & Cedar is a small, Atlanta based real estate team. We help people buy and sell homes, but a lot of what we do is education and guidance. We spend time explaining options, setting expectations, and making sure clients actually understand what’s happening throughout the process. We work with first time buyers, longtime homeowners, and people navigating big life changes. We’re not a high volume or flashy team. We’re very hands on, realistic, and big on communication. Clients tend to work with us because they want someone steady, someone honest, and someone who will still pick up the phone long after closing. We’re also very neighborhood focused and care about the communities we work in, not just the transactions.
We recently made a big shift and moved from eXp Realty to a small, locally owned brokerage in Inman Park called Homestead Realty, led by Robert Murphy. That decision was intentional. We wanted to be aligned with a brokerage that values community and thoughtful growth.
Brand wise, I’m most proud that Sage & Cedar feels true to who we are. Calm, thoughtful, and grounded. I want readers to know that working with us means having a team that cares about the long term, about doing things the right way, and about building something that lasts.
Do you have any advice for those just starting out?
Yes. Be patient with yourself. It took me over a year to make my first sale. Some of that was just timing, it takes a while to build trust and get your first few clients. But a big part of it was that I didn’t really understand what I was supposed to be doing day to day.
What I learned, and wish I understood sooner, is that real estate is just as much marketing and education as it is client facing work. If you don’t have active clients, that doesn’t mean you take the day off. That’s the time to learn, create, follow up, and put yourself out there so future clients know who you are and how you work.
If I could go back, I’d tell myself to focus less on quick wins and more on building habits. Show up consistently, ask questions, listen to your mentors, and trust that the quiet work counts. Real estate is a long game, and the momentum does come if you stick with it.
Contact Info:
- Website: https://sageandcedarhome.com/
- Instagram: https://www.instagram.com/sage.and.cedar/ and https://www.instagram.com/heatherdeanrealtor/
- Facebook: https://www.facebook.com/sage.and.cedar.home/
- Youtube: https://www.youtube.com/@sageandcedar
Image Credits
All photos taken by David Parham
