Today we’d like to introduce you to Ajai Craig.
Hi Ajai , so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
My journey began long before I earned clinical credentials. Finding Your Ase’ was born in 2017 out of my own lived experiences, healing journey, and a deep calling to help others reconnect with their inner strength, identity, and purpose. At the time, I didn’t yet have the language of therapy—I only knew that people needed safe spaces to be seen, heard, and empowered. Ase’ represents life force, intention, and spiritual power, and that concept became the foundation of my work.
Initially, Finding Your Ase’ focused on holistic empowerment, emotional wellness, and coaching—especially for women, families, and those navigating major life transitions. As I worked more closely with clients, I began to see repeating patterns: attachment wounds, relational trauma, generational cycles, and systemic stressors that coaching alone couldn’t fully address. That realization pushed me to pursue formal clinical training so I could ethically and effectively support deeper healing.
I went on to earn my Master’s degree in Marriage and Family Therapy, where everything clicked. My holistic roots merged with evidence-based, systemic therapy models—especially attachment-based and Emotionally Focused Therapy. I learned to view individuals not as “the problem,” but as part of relational systems shaped by family, culture, and history. That perspective felt like coming home.
Today, I practice as a pre-licensed Marriage and Family Therapist under supervision while continuing to grow Finding Your Ase’ into a multifaceted healing and education brand. My work now includes therapy, groups, workshops, psychoeducation, and course development for families, couples, parents, and professionals. I also specialize in supporting clients navigating complex roles—such as co-parenting after separation, motherhood transitions, and emotionally demanding reproductive journeys.
The common thread through every phase of my journey has been this: helping people reconnect to themselves and their relationships with compassion, clarity, and intention. I didn’t take a straight path, but every step—personal, professional, and spiritual—has shaped the clinician and entrepreneur I am today. I see my work as both service and legacy, and I’m committed to building spaces where healing is accessible, culturally attuned, and deeply human.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Not at all. The road has been meaningful, but it has been shaped by real loss and real perseverance. Finding Your Ase’ began during one of the most difficult seasons of my life—after losing my mother to cancer. That experience became the emotional foundation of the work. Grief forced me to slow down, reflect, and redefine what healing actually looks like when life doesn’t go as planned.
One of the biggest challenges was learning how to build something while still healing myself. There were moments of uncertainty, emotional fatigue, and financial strain, especially while transitioning from a holistic empowerment brand into formal clinical training. Returning to school, meeting supervision requirements, and navigating licensure while maintaining my vision required patience and adaptability. Growth didn’t come in a straight line.
There were also internal struggles—learning to trust timing, release perfectionism, and allow the work to evolve. Some seasons required me to pause, reassess, and rebuild rather than push forward. That process taught me resilience and reinforced the importance of honoring both personal and professional boundaries.
What kept me moving forward was purpose. Each challenge clarified my “why” and strengthened my commitment to serving others with compassion and integrity. The struggles didn’t derail the journey—they shaped it. Today, those experiences inform how I show up for my clients, my community, and my work. The path hasn’t been smooth, but it’s been authentic, intentional, and deeply rooted in growth.
As you know, we’re big fans of Finding Your Ase’. For our readers who might not be as familiar what can you tell them about the brand?
Finding Your Ase’ is a healing-centered and wellness brand rooted in connection, intention, and relational repair. What began as a holistic empowerment platform has evolved into a clinically grounded practice that integrates evidence-based therapy with culturally attuned, compassionate care. At its core, the brand is about helping individuals, couples, and families reconnect with themselves and with one another—especially during times of transition, loss, or emotional overwhelm.
I currently practice as a pre-licensed Marriage and Family Therapist under supervision, providing therapy services through Serenity Tree Counseling and Ellie Mental Health Peachtree City. In these roles, I work with individuals, couples, families, and groups, offering support for relationship distress, attachment wounds, co-parenting challenges, identity shifts, and life transitions. My clinical work is deeply informed by attachment-based and systemic approaches, particularly Emotionally Focused Therapy, which allows me to focus not just on symptoms, but on patterns, relationships, and emotional safety.
What sets Finding Your Ase’ apart is the integration of clinical skill and lived experience. I bring a relational lens to everything I do—recognizing that people don’t exist in isolation, and healing doesn’t happen in a vacuum. The brand bridges therapy, psychoeducation with Serenity Tree Counseling and community-based offerings, including groups, workshops, coaching and courses designed to make emotional wellness more accessible and practical for real life.
Brand-wise, what I’m most proud of is the intentionality behind the work. Finding Your Ase’ honors both structure and softness—balancing ethical, evidence-based practice with warmth, cultural awareness, and humanity. It’s a space where professionalism and authenticity coexist.
What I want readers to know is that this brand was built with care, resilience, and purpose. Whether someone is seeking coaching, education, or support during a difficult season, Finding Your Ase’ is rooted in the belief that healing is possible, connection can be restored, and growth can happen—even when the journey isn’t easy.
What quality or characteristic do you feel is most important to your success?
Resilience. Becoming a teenage mother at sixteen, dropping out of high school, and learning how to survive in constant fight-or-flight taught me how to keep going even when the odds were stacked against me. For a long time, success looked like simply making it through the day. Over time, resilience became the ability to believe in myself, even when there was little external validation.
What truly shaped my path was learning not to give up on myself—emotionally, mentally, or professionally. I had to unlearn survival-based thinking and replace it with intention, patience, and self-trust. That shift didn’t happen overnight, but it changed everything.
Today, resilience shows up as consistency, self-reflection, and the willingness to grow through discomfort. It’s what allows me to build meaningful work, show up for others with integrity, and continue evolving. I’ve learned that resilience isn’t about being unbreakable—it’s about staying committed to growth, even when the journey is hard.
Pricing:
- $70.00-coaching
- $125.00-Individuals Therapy Session
- $185.00 Family and Couple Therapy Session
Contact Info:
- Website: https://www.findingyourase.com
- Instagram: https://www.instagram.com/findingyourase/?hl=en
- Facebook: https://www.facebook.com/fingingyourase/
- LinkedIn: https://www.linkedin.com/in/ajai-craig-a568a257/
- Yelp: https://www.psychologytoday.com/profile/1552382
- Other: https://www.serenitytreehouse.com/ajai-craig
