Hidden Gems: Meet Pedro Castillo of eMaids of Atlanta

Today we’d like to introduce you to Pedro Castillo.

Hi Pedro, we’d love for you to start by introducing yourself.
My name is Pedro Castillo. I am 28 years old, an entrepreneur, content creator and the owner of the cleaning company eMaids of Atlanta. I am a Venezuelan immigrant originally from San Fernando de Apure, and I currently live in the state of Georgia, United States.

I am the oldest of three siblings (Arturo and María), and I come from a humble family shaped by two extraordinary parents, Pedro Castillo and Elizabeth Morillo. Through hard work and sacrifice, they dedicated their lives to raising us with strong values and encouraging us to pursue our dreams.

Like many immigrants, I have had to work, learn, and adapt to many different jobs and work environments. In the beginning, these experiences were completely new to me, but necessity forced me to learn quickly. Even then, I always kept the same goal in mind: to become an entrepreneur. That constant desire, combined with hard work, eventually led me to the cleaning industry and, later on, to starting my own company.

From a young age, I was drawn to entrepreneurship, business, and marketing. I was fascinated by seeing people—especially young people—create incredible things and become owners of their own time. I knew I wanted to build a life like that.

In 2018, while studying Psychology, I decided to try my luck as a freelancer. I did not have a specific specialty or much experience—only a few Google courses and thousands of hours watching YouTube tutorials about digital marketing and social media. After two weeks without receiving any responses, I received an email that changed my life: a startup in Sweden was interested in working with me. They were developing a mindfulness app, and I became responsible for the digital marketing department, eventually reaching the role of Director.

I worked with them for two years, gaining valuable experience, while at the same time being halfway through my Psychology degree and completing two certificate programs: one in Community Management and another in Human Talent Management.

In 2020, the same year the pandemic impacted the world, I decided to start my own digital marketing agency, Anana Digital. Together with my friend Mario Alarcón, who handled photography, we worked for over a year building projects and relationships. During that time, I had the opportunity to collaborate with influencers, artists, and companies, and to connect with important people in Venezuela and other parts of the world. That stage of my life confirmed something very important to me: if I remained consistent, I could become a successful entrepreneur.

That same year, I opened my first physical store, Anana Go, dedicated to importing products from the United States to Venezuela. Although it was a challenging business, I truly enjoyed it. The store represented who I was, and I always tried to make sure that every person who walked in felt comfortable and left with a smile.

In 2021, when I was only one month away from graduating with my Psychology degree, I received the opportunity to come to the United States. I decided to take it. The college diploma I worked six years to earn was never physically handed to me—it still remains in Venezuela. But I understood that although I was leaving many things behind, I was beginning a new chapter.

That year marked the start of my life as an immigrant in a new country. And also the beginning of a new stage as an entrepreneur.

We all face challenges, but looking back would you describe it as a relatively smooth road?
No, it has definitely not been a smooth road.

There have been many moments of uncertainty, financial pressure, and emotional exhaustion. Starting over in a new country meant rebuilding everything from zero—no network, no established credit, no clients, and limited resources. I had to accept jobs outside of my comfort zone, work long hours, and learn new systems and business rules while still trying to move toward my long-term goals.

I’ve had — and still have — side gigs, like driving for Uber, simply to pay the bills while the company continues to grow. It’s not easy at all. There are days when I go from working on the business to working in the business, and then straight into a side job just to make sure my family is taken care of. It’s exhausting, but it’s part of the season I’m in.

One of my biggest struggles has been patience. When you are ambitious, you want results quickly, but entrepreneurship teaches you that progress is often slow and uncomfortable. I’ve made mistakes with hiring, pricing, operations, and time management, and I’ve had to learn those lessons the hard way.

The most challenging season of my journey began in 2025, the same year my daughter Allison was born. Just a couple of months after her arrival, I launched eMaids of Atlanta. At that point, I was already raising my son Lorenzo and stepping into fatherhood all over again with a newborn, while simultaneously building a business from the ground up. The financial strain, emotional pressure, and level of responsibility were intense, but that season became the greatest source of motivation I have ever known. Every choice I made carried deeper purpose, because it was no longer just about me—it was about providing, protecting, and creating a better future for my family.

My grandma used to say, “Dios pone el frío, pero también pone la cobija,” which means that no matter how difficult the situation is, God also gives you the strength to face it. I’ve carried that saying with me through the hardest moments of my journey.

My wife, Jasmin, has been one of the greatest supports in my life and in my business. She is not only my life partner, but also my business partner, and many days she has been the emotional and strategic backbone behind the scenes. Building this company would not have been possible without her support.

I am also incredibly grateful for Gilberto, who is an essential part of our leadership and operations. He plays a major role in keeping the business running smoothly, is a great asset to the company, and one of my best friends. Having people around me who truly believe in the vision has made a huge difference.

However, every struggle has shaped me into a stronger leader and a more disciplined entrepreneur. Those difficult moments forced me to develop resilience, problem-solving skills, and confidence in myself. Looking back, I wouldn’t change the journey, because the challenges are what gave me the foundation I stand on today.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
eMaids of Atlanta is a residential, commercial, and janitorial cleaning company serving clients across the Atlanta metro area. We provide recurring and one-time cleaning services for homes, offices, retail spaces, gyms, and large facilities.

We specialize in reliable, consistent, and detail-oriented cleaning. What sets us apart is our strong systems combined with personal service. We focus heavily on communication, quality control, and showing up when we say we will.

We are known for being dependable and professional. Most of our growth comes from referrals and long-term clients, which says a lot about the trust we’ve built. In 2025, we were also recognized as a Top 3 Best Cleaning Company in the Atlanta area, which we’re very proud of.

Brand-wise, I’m most proud of the reputation we’re creating. eMaids of Atlanta represents professionalism, care, and hard work. I want readers to know that behind this brand is an immigrant-owned, family-driven business that genuinely cares about its clients and its team.

Our goal is simple: To deliver great service and leave every space better than we found it.

How do you think about luck?
I believe luck is a debatable concept. For me, success is created through effort, discipline, and having clear goals. When you consistently work toward something, life tends to place the right people and opportunities in your path. It can feel almost unexplainable at times, but I believe you attract what you work for.

At the same time, I’ve learned that sometimes what people call “bad luck” is simply a gap in strategy, execution, or preparation—especially in sales. Nothing happens without action. You have to prepare yourself for opportunities, because many times they arrive quietly, and only those who are ready can recognize and take advantage of them.

Contact Info:

• Website: https://emaidsinc.com/atlanta-ga/
• Instagram: https://www.instagram.com/pedroemprende/
• LinkedIn: https://www.linkedin.com/in/pedro-castillo-6688bb115
• Other: https://www.tiktok.com/@pedroemprendee