Today we’d like to introduce you to Alli Reff.
Hi Alli, please kick things off for us with an introduction to yourself and your story.
I discovered yoga when I was pregnant with my second child 11 years ago. During that season of my life, yoga became more than movement for me. It was where I found clarity, calm, and could center myself. It helped me feel grounded in the middle of motherhood and life’s demands. I slowed down. I listened to my body. I exhaled. After my son was born, I discovered hot yoga. This was yet another turning point. I continued to experience not only the mental benefits of yoga, but also the incredible physical strength and workout that could come with the practice. I felt strong, empowered, and deeply connected to mind, body, and soul.
When we moved to Mendham, I discovered there was not a yoga or Pilates studio in town. In fact, the closest studios were 15 minutes away in any direction. I felt our community could really benefit from a local space dedicated to wellness and movement. As a previous small business owner, I felt I had the tools to build something from the ground up, but this time it was more than a business. It felt personal, aligned, and like a true calling. I had the vision and the heart behind it!
I decided to train to teach yoga and become certified so I could create the kind of space that had once spoken to me and held me in such a special way. When the right location opened up- tucked between the town coffee shop and nail salon on Main Street with its beautiful bay windows and natural light pouring in- I just knew that was it. It was meant to be!
From there, Here and Now has grown organically into more than just a hot yoga, Pilates, and sculpt studio. It has become a wellness community for Mendham and our surrounding towns. A place people walk in and reconnect with themselves and their neighbors. My studio is centered around connection, strength, and support. Everything at Here and Now is designed to nourish the body and mind. It feels like home. We do really beautiful things here.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
It really has been a smooth road. From the very beginning, the Mendham community has been incredibly welcoming and supportive. Everyone was curious and excited when we opened our doors 6 months ago! It was (and still is) so amazing to see and feel that openness! I have also been super fortunate to be surrounded by the most knowledgeable and experienced instructors. The caliber of teachers who have joined our team have been remarkable, and they have helped make this first chapter feel seamless. Each instructor brings their own flavor to their classes, and their heart for their practice has just elevated the studio in ways I am so grateful for. When you combine a supportive community with an exceptional team, it creates momentum- and I have felt that from day one.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
We specialize in offering the opportunity to sweat, move, and reset to everyone! We provide a range of experiences to meet people wherever they are in their practice. Our Vinyasa programming includes hot power Vinyasa for strength and intensity, warm slow flow for a mindful movement experience, and on the first Sunday of each month, our signature Release the Week Vinyasa which is a deeply intentional flow that ends with a cold towel Savasana to leave you completely restored for the week ahead. We also specialize in mat Pilates, focusing on deep core work that leaves you feeling stronger and longer. In addition, we offer sculpt-style variations like Hot Beat Sculpt and Hot Sculpt Fusion, blending strength, cardio, and heat for a dynamic full-body workout. Our studio is powered by state-of-the-art infrared heating panels – so as you are moving you are receiving all of the benefits of the infrared heat as it radiates into your muscles and joints.
Every Sunday evening, we host a special pop-up experience designed to keep our community inspired and excited! These are so much fun. They include non-heated candlelit Yin, live acoustic guitar flows, partner mat Pilates, live DJ sculpt, sound baths, breath-work, and so much more. It’s our way of continually creating fresh, meaningful ways for our community to come together.
Any big plans?
We’re really looking forward to continuing to grow in a way that thoughtfully meets the needs of our community- what supports our clients physically, mentally, and emotionally.
In the near future, we plan to launch a Yoga Teacher Training program! We’re excited about the opportunity to mentor and develop teachers within our own community. We’re also looking forward to expanding into retreats! Specialty workshops are coming up. The next one in March is an Arm Balance Workshop. We are excited to create these immersive experiences!
For me, growth isn’t about getting bigger. It’s about going deeper and continuing to build a strong, connected boutique wellness community in the town my family and I call home. A place our clients can count on.
Pricing:
- New clients can purchase 3 classes for $36 or try a month of unlimited classes for $99
- Our drop-in rates are $26 or $24 for academic students 15-22
Contact Info:
- Website: https://www.hereandnowhotyoga.com
- Instagram: @hereandnowhotyoga
- Facebook: Here and Now
- Other: email: hereandnowmendham@gmail.com
