Today we’d like to introduce you to Matt Harrison.
Hi Matt, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
Matt Harrison is a multifaceted professional with a deep and diverse skill set, encompassing graphic design, marketing, website development, and real estate photography. As the Founder and CEO of Curb Appeal Photography, based in Atlanta, Georgia, he has harnessed his passion for visual storytelling and technology to make a significant impact in the real estate marketing industry.
With over a 3 decades of experience in graphic design, marketing, web development and photography Matt possesses a keen eye for aesthetics and a meticulous attention to detail. His creative talents shine through in every project he undertakes, from crafting eye-catching logos and branding materials to designing stunning digital and print collateral that captivate audiences.
Matt’s marketing acumen is second to none. He has a knack for identifying unique selling points and creating compelling campaigns that drive results. His marketing strategies blend seamlessly with his design skills to produce materials that not only look beautiful but also convey a powerful message. Matt’s innovative approach to marketing has helped numerous real estate clients increase their visibility and attract potential buyers.
In the realm of website development, Matt stands out as an expert who merges functionality with style. His technical prowess, combined with his design sensibilities, allows him to build user-friendly and visually captivating websites. These websites not only serve as a platform to showcase properties but also engage and inform visitors effectively.
However, it’s in real estate photography that Matt truly shines. With a natural talent for capturing spaces in their best light, he has become a trusted name in the industry. His lens work transforms properties into virtual showpieces, allowing potential buyers to envision their future homes vividly. Matt’s expertise in photography and his ability to use state-of-the-art equipment ensures that his clients’ properties always stand out in a crowded market.
As the founder of Curb Appeal Photography, Matt Harrison has carved a niche for himself by integrating these skills seamlessly. His company is renowned for delivering comprehensive visual solutions to the real estate market. With a client-focused approach, he has successfully helped real estate agents, developers, and homeowners market their properties effectively, resulting in faster sales and higher values.
With a reputation for excellence in the Atlanta area and beyond, Matt continues to push the boundaries of innovation in the fields of graphic design, marketing, website development, and real estate photography. His commitment to quality and his passion for elevating the real estate industry through stunning visuals make him an influential figure in his community and a sought-after professional in the Atlanta market and beyond.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Starting a new real estate photography business in Atlanta, Georgia comes with real opportunity, but it also comes with a tough set of challenges. One of the biggest struggles is simply breaking into a crowded market. Atlanta is a large, fast-moving metro with agents, brokers, builders, apartment communities, and investors all needing visual media, but that also means there are already many photographers competing for the same clients. New business owners often discover that having a camera is not enough; they need a polished brand, a strong portfolio, fast turnaround times, dependable scheduling, and customer service that feels professional from day one.
Another major challenge is the cost of getting started the right way. A serious real estate photography business usually requires quality cameras, lenses, flashes, editing software, a reliable vehicle, and often drone equipment. In Georgia, there is also the business setup side, including properly registering the company with the Georgia Secretary of State, which adds another layer of responsibility. If drone services are part of the business plan, commercial operators also need to follow FAA rules and obtain a Remote Pilot Certificate under Part 107.
Atlanta itself creates operational challenges too. The metro area is large, traffic can eat into the day, and shoot schedules can quickly fall apart when driving between distant properties. Recent Atlanta Regional Commission reporting shows commute patterns remain a major factor across the 20-county region. On top of that, beginners must learn how to manage inconsistent bookings, seasonal slowdowns, weather delays, and clients who may compare prices without understanding quality differences.
In the beginning, the hardest part is often building trust. Agents want photographers who are reliable, fast, easy to work with, and able to make listings look market-ready. Until a new company has reviews, referrals, and repeat clients, every job feels like an audition. In Atlanta, success usually comes to the businesses that stay consistent, market aggressively, and deliver a premium client experience every single time.
Thanks – so what else should our readers know about Curb Appeal Photography?
Curb Appeal Photography is a leading Atlanta-based real estate media company dedicated to helping properties stand out and sell faster through high-quality visual marketing. Serving Atlanta and the surrounding metro area, Curb Appeal Photography specializes in professional real estate photography, cinematic video, drone aerials, 3D virtual tours, floor plans, virtual staging, and marketing solutions designed for agents, brokers, builders, apartment communities, investors, and hospitality brands. With a strong focus on presentation, consistency, and fast turnaround, the company helps clients create polished listing campaigns that attract attention online and make a strong first impression.
What sets Curb Appeal Photography apart is its commitment to both quality and service. Every shoot is approached with an understanding that great visuals do more than document a space—they tell a story, highlight value, and create an emotional connection with potential buyers or renters. From luxury homes in Buckhead and Midtown to suburban listings throughout Metro Atlanta, the team works to capture each property at its best with clean composition, balanced lighting, and editing that feels natural and inviting.
Curb Appeal Photography has built its reputation on reliability, professionalism, and a deep understanding of the Atlanta real estate market. The company is known for making the process easy for clients, from scheduling to delivery, while maintaining a high standard across every service offered. Whether the goal is to market a single-family home, a high-rise condo, a short-term rental, or a large apartment community, Curb Appeal Photography provides the visual tools needed to elevate the listing and strengthen the brand behind it.
At its core, Curb Appeal Photography is about helping people move—by creating real estate imagery and content that inspires confidence, drives engagement, and makes properties impossible to ignore.
Before we let you go, we’ve got to ask if you have any advice for those who are just starting out?
My biggest advice for anyone just starting out is to focus on consistency before perfection. In the beginning, it is easy to think you need the best camera, the best website, or the most advanced editing style before you can compete. What matters more is showing up, doing solid work, communicating well, and building trust one client at a time. The people who last in this business are usually the ones who stay reliable, keep improving, and treat every job like it matters.
One thing I wish I knew earlier is that talent alone is not enough. You can be great behind the camera, but if you are slow to respond, hard to schedule, inconsistent with delivery, or unclear about pricing, it will hurt your growth. Running a business means learning customer service, branding, marketing, time management, and systems just as much as photography. The creative side is important, but the client experience is what keeps people coming back.
I would also say do not compare your beginning to someone else’s middle. It takes time to build a portfolio, earn repeat business, and develop confidence in your style. In the early stages, every shoot teaches you something. Some jobs teach technique, some teach communication, and some teach you what not to do again. All of it is part of the process.
Another important lesson is to price yourself thoughtfully. A lot of people start too low out of fear, then realize later they are working hard without building a sustainable business. Make sure your pricing reflects not just the time on site, but editing, travel, equipment, software, and the value you bring.
Most of all, keep going. Stay humble, stay coachable, and keep refining your craft. The people who succeed are not always the fastest starters—they are the ones who stay committed long enough to grow into something great.
Contact Info:
- Website: https://www.curbappealphotography.us
- Instagram: https://www.instagram.com/capatlga/
- Facebook: https://www.facebook.com/curbappealphotography
- Youtube: https://www.youtube.com/@curbappealphotography
Image Credits
Matt Harrison : Curb Appeal Photography
