Today we’d like to introduce you to Jimmy Marcheso.
Hi Jimmy, we’d love for you to start by introducing yourself.
Bath & Pajama Society started in my home, as many good ideas do. As a parent, I became fascinated with the role bedtime plays in family life. It’s one of the most important moments of the day — a transition from the busyness of the world into rest, imagination, and connection. But I noticed that while there are many products for kids, very few are thoughtfully designed around the ritual of bedtime itself.
Before starting Bath & Pajama Society, I spent over a decade working in live performance and the arts as a creative producer and designer with major opera companies across the United States. My background is in storytelling — creating environments and experiences that make people feel something. When I became a parent, I began thinking about bedtime in the same way I think about theater: as a ritual, a moment of transformation, and an opportunity to create meaningful memories.
That idea became the foundation for Bath & Pajama Society. I started designing products that help turn nightly routines into meaningful family rituals — pajamas, bath products, and sensory gifts that help children wind down while giving parents tools to create calmer, more joyful evenings. One of our early products, the Bath Bomb Memory Game, combines play, language development, and bath time into a single experience.
Today Bath & Pajama Society is a growing children’s lifestyle brand based in Georgia, focused on creating thoughtfully designed products that help families build a better bedtime. What excites me most is hearing from parents who tell me our products have become part of their nightly routine. That’s exactly what I hoped for when I started.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
It definitely hasn’t been a smooth road. If anything, building Bath & Pajama Society has been a crash course in persistence.
When you start a consumer brand from scratch, you quickly realize how many things have to go right just to get a single product into someone’s home. There’s product development, safety testing, manufacturing, packaging, logistics, marketing, customer acquisition — and usually you’re learning most of it as you go.
One of the biggest early challenges was turning an idea into something real. I had a very clear vision for what bedtime products should feel like — beautiful, thoughtful, almost ritualistic — but translating that into something that could actually be manufactured and sold took a lot of iteration and problem-solving.
There were definitely moments where things took longer, cost more, or had to be redesigned entirely. That’s just part of building something new.
But those challenges have also been the most rewarding part. Every obstacle forces you to refine the idea and become a better builder. And when you finally see a family using your product as part of their nightly routine — that moment makes all the setbacks worth it.
Starting a company teaches you one big lesson very quickly: nothing meaningful is built in a straight line.
Appreciate you sharing that. What else should we know about what you do?
I approach everything I do through a design lens. My background is in the arts — I spent over a decade working in live performance and opera and then later as an art director in advertising — and those experiences shaped how I think about objects, environments, and the emotional power of design.
With Bath & Pajama Society, I’m interested in elevating everyday moments in family life through thoughtful design. Our design perspective pulls from places you don’t usually see in kids’ goods: mid-century design, classic menswear, strong typography, beautiful materials, and a slightly grown-up sensibility. I’ve always believed that sophisticated art and design shouldn’t stop at adulthood — children deserve to grow up surrounded by beautiful, well-considered objects too.
What we make is playful, but it’s also intentional. The goal is to create products that feel as good to parents as they do exciting to children — things that look like they belong in a well-designed home rather than something you can’t wait to hide away at the end of the day.
What I’m most proud of is that Bath & Pajama Society has begun to develop a clear design language — one that treats childhood with respect and curiosity, rather than talking down to it.
Ultimately, what sets me apart is that I don’t approach this category like a traditional children’s brand builder. I approach it like a designer — asking how everyday rituals like bath time and bedtime can be more beautiful, more intentional, and more culturally interesting.
Alright, so to wrap up, is there anything else you’d like to share with us?
One thing I think about a lot is that childhood design has been underestimated for a long time.
Walk into most kids’ sections and everything is pastel, plastic, disposable, and designed to entertain for about ten minutes. I’ve always felt that children deserve better than that. Kids have incredibly sophisticated taste — they notice texture, color, atmosphere, and beauty in ways adults sometimes forget.
I think bedtime is one of the most undervalued moments in family life. It’s the one time every day when the world slows down and parents and kids reconnect. If we can design products that make that moment calmer, more beautiful, and a little more magical, that feels like a meaningful contribution.
At the end of the day, I’m less interested in selling products and more interested in shaping rituals. The brands that endure are the ones that become part of people’s lives — not just their shopping carts.
And if we can help make bedtime something families actually look forward to, I think that’s a pretty good place to start.
Pricing:
- Hooded Howler $110
- Children’s Shorts Pajama Sets $45
- Children’s Long Pant Pajama Sets $55
- Adult Pajama Sets $95
- Bath Bomb Memory Game $24.50
Contact Info:
- Website: https://www.bathandpajama.com
- Instagram: @bathandpajama
- Facebook: @bathandpajama
- LinkedIn: @bathandpajama
- Youtube: @bathandpajama
Image Credits
Allie Hine, Oveth Martinez
