Today we’d like to introduce you to Soomin Park.
Hi Soomin , thanks for joining us today. We’d love for you to start by introducing yourself.
The story of Kuzi started from a shared passion. My business partner, Daejung Kim, and I used to visit a lot of figure shops and art exhibitions together. We both have a deep interest in street fashion, but as we looked around, we noticed a clear pattern: most figures were styled in cute or very basic outfits. We rarely saw any that captured a genuine streetwear vibe. We wanted to be the first to make that happen, which led to the creation of Kuzi—a character with a dark and hip identity.
When it came to launching, we started in the NFT market. Since character-driven projects usually do well there, it was a practical strategy for us to generate early revenue and immediately reinvest it into building the brand.
Currently, we operate with a clear focus on each platform. On Twitter, we are actively growing an NFT community around the character. On Instagram, we showcase Kuzi’s personality and visual style through street-fashion styling.
Ultimately, my main interest is taking Kuzi beyond digital assets. I want to turn it into a long-term brand that expands into content, design, and actual physical products
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It definitely hasn’t been a smooth road. Since we started from zero in a completely unfamiliar field, everything was a steep learning curve.
In the beginning, we went through several failed concepts before finding the right identity for Kuzi. To bring that vision to life, I even had to teach myself how to draw from scratch. Then, when we finally entered the NFT market, we were hit by a major market downturn, which was incredibly challenging.
Even my passion for street fashion presented new obstacles. Loving fashion is one thing, but designing it is another. I had to study countless fashion brands to figure out how to translate those complex styles onto a small figure. Beyond the design, we also struggled with building a long-term roadmap—constantly questioning how to scale this project into a sustainable company. Every step felt like a new wall, but those struggles are exactly what helped us define Kuzi’s unique edge today
Can you tell our readers more about what you do and what you think sets you apart from others?
I am the director and creator of Kuzi. My work is all about building a brand identity that naturally connects digital art with street culture.
We use each platform differently to tell Kuzi’s story. On Twitter, we share comic strips that expand on the character’s universe and backstory. On Instagram, it’s more about the visual style—we post photos of Kuzi at various iconic locations, styled in authentic streetwear. It’s essentially like managing a lookbook for a fashion model, but with our own character.
What I’m most proud of is that we built everything from scratch. Having no formal background in this field, I had to teach myself how to draw and design from the ground up. Seeing those first rough sketches grow into a real community with a dedicated fanbase is incredibly rewarding.
I think Kuzi stands out because he’s doing something completely different. In a market saturated with cute and simple characters, we stayed consistent with our edgy, dark style. That clarity—not changing who we are just to fit in—is what I believe people really connect with.
We all have a different way of looking at and defining success. How do you define success?
For me, success means Kuzi becoming more than just a character—it’s about becoming a part of the culture. When people see a Kuzi figure or someone wearing our products and feel that ‘hip’ energy or want to be part of our world, that’s when I’ll know we’ve truly succeeded.
Contact Info:
- Website: https://kuzi1.com
- Instagram: https://www.instagram.com/kuziunofficial/
- Twitter: https://x.com/kuziunofficial?lang=en
Image Credits
Soomin Park and Daejung Kim , Kuzi
