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Check Out Angelia Henderson Lawrence’s Story

Today we’d like to introduce you to Angelia Henderson  Lawrence.  

Hi Angelia, we’re thrilled to have a chance to learn  your story today. So, before we get into specifics,  maybe you can briefly walk us through how you got to  where you are today?
I knew by the time I was in the 6th grade, I wanted to be a  Fashion Designer and live in New York. Once I shared this  with my parents, they started preparing to make my future happen. Fast forward to College graduation. After  graduating from Virginia Commonwealth University, I  moved to New York to pursue a career in the Garment  Industry as a Fashion Designer. I was hired at a major  Intimate Apparel Company as an Assistant Designer and  was promoted to Designer about a year later. This company  relocated to Atlanta. I loved being in Atlanta! I had grown  tired of the New York hustle and bustle. I was doing great in  Atlanta! Life was good, my career was good, I was making a  six-figure salary. Until stop the music… the company has  been acquired and we’re moving from Atlanta to a city with  one movie theater, one mall, no airport, no bus or train, and  no museum. The employees were given a choice to move  with the new company or take a package. I felt like I didn’t  have a choice because there wasn’t a garment industry in  Atlanta and I believed I would have a problem finding a job, so I followed the money. 

Fast forward about three years and unhappy. I asked a co-worker at the time, “How did we get here?” (meaning this  city and totally unhappy). She said, “Because we didn’t have  faith.” Wow, she was right! I told myself, whenever an  opportunity arises to leave, I would have faith and leave. In  2015, I resigned and returned home to Atlanta. I started  creating my designs and supporting women in their fitness  journey. I enjoy the benefits of working out and eating  healthy and wanted to share it with others. One day while  working out, I became frustrated looking for my towel  because I was missing out on my workout. That’s when I  invented the HidPoc™ Wearable towel with a pocket. I’m so  glad I did! My HidPoc™ towel is always ready to serve. I am  happy to be back in Atlanta, creating and helping women in  their fitness journey.  

Alright, so let’s dig a little deeper into the story – has it  been an easy path overall, and if not, what were the  challenges you’ve had to overcome?
I love this question so much. I remember the first time I  realized I might have some challenges. I was sewing a dress  from my Angelika Fashions brand, and I had an engineering  question. I walked over to my husband and said, “I need my  engineer”. It hit me, I don’t have an engineer, grader, coster,  sew room manager, none of the product development  support that I had for the past 20 years. Having to do all  these tasks myself slowed me down. I had to become  conscious of doing things or not doing things to increase my productivity. I also realized I needed help understanding business. I viewed my Fashion and Fitness  as two different businesses and I needed help combining the two and also understanding social media. I attended  SBA workshops and worked with SCORE mentors. To this day, I have a SCORE mentor and I changed my business  name to Fitness To Fashion. Lastly, my Design Patent  Application for HidPoc™ Wearable Towel was filed in  March of 2020. I was preparing to vend in gyms and visit  stores to sell my towel. Well, soon after my Patent  Application was filed, gyms closed along with a host of other businesses due to the pandemic. I have learned to be  patient over the last year, and I’m looking forward to helping more people thrive in sweaty situations with my HidPoc™ Towel.

Appreciate you sharing that. What else should we  know about what you do?
I am a Designer and Fitness Coach. What I love about  fitness and fashion is that each can make you feel good  from the inside out while building confidence. I specialize  in designing ladies’ clothing and accessories, however, I  enjoy solving problems creatively, and I don’t limit myself  to a category. Over many years of designing and fitting bras  and panties on live models, I noticed the attitudes and  gestures of the models when they felt good wearing a  product. When designing, my goal is to capture these  feelings and create products that function, make the wearer  smile, and feel special. My special sauce, and what I am known for, is the quality and attention to detail I give to my designs. I like to accent the parts of the body that look good on most ladies. I’m proud to create products that make the  wearer look good and feel great. I believe that when you  look good and feel great, you have an unstoppable attitude  All. Day. Long.  

Can you talk about how you think about risk?
I haven’t taken any major risks as yet. I don’t view myself as  a huge risk-taker, however, I believe some risk is necessary  for growth. I’m open to it, as long as it doesn’t put the  relationship with my family at risk.  

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