To Top

Daily Inspiration: Meet Amy Leff

Today we’d like to introduce you to Amy Leff.

Hi Amy, thanks for joining us today. We’d love for you to start by introducing yourself.
The backstory: after college, I got married and divorced really young. At 25 years old, I felt like I was too young to be “divorced” and too young to feel sorry for myself. So, soon after my divorce, I moved from Santa Monica, CA to Vail, CO. If you can picture it, I lived 2 blocks from the beach. I walked along the beach every day, and in the summer I would surf the smaller waves or hang out with friends on the beach. I truly was a beach girl at heart. I took a 180° turn and moved to the middle of the Rocky Mountains. I went from the predictable 70°-80° sunny days to snow and ice. It was late 2001 and I was living in a new town, making new friends, working at a new job, learning how to snowboard, and living with people I just met… Looking back, I was still so young and every emotion was so big. The nighttime was the hardest for me. My new roommates and I would watch Law and Order, but I needed something to keep me busy with my hands. I started beading necklaces on my dining room table. Then, I started to wear those necklaces to work and out at night.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
I don’t even know where to start. When I started beading, I immediately wanted to learn more. There’s a saying out there, “beading is like the old drug commercials. It’s a gateway drug to metalsmithing”. I quickly wanted to learn all things metalsmithing! I wanted to learn how to make rings, how to set stones, and especially how to hammer metal and solder!! It was a totally new craft for me. As a reminder, this was over 20 years ago… 2001/2002. Every new thing I wanted to learn, I had to ask a jeweler or take a class. I wasn’t near a jewelry supply store like a Michael’s, and Amazon was only shipping books back then, and there wasn’t YouTube, or if there was, I didn’t know about it. It wasn’t an easy road to even learn a new skill. After living in Vail, CO for about a year, a few friends of mine encouraged me to apprentice a master jeweler. It was a tough call, I went from having a secure paycheck and health insurance to working a low hourly wage, working a couple of extra jobs, and paying for emergency health insurance.

But I was driven, young, and naive enough to try the apprenticeship. It was hard physically and mentally. The jeweler I apprenticed treated me poorly. He yelled at me daily and purposefully didn’t teach me certain techniques. The whole reason I was willing to work for little money was to learn! He also proceeded to tell me I didn’t have any natural talent and that I would be a good bench worker, not a designer. (A bench jeweler is someone who only does the grunt work). He favored the other male apprentice, took him out to lunch daily, and had design sessions with him. Looking back, it doesn’t surprise me that he went out of business. Karma I guess… The whole time I apprenticed him, I learned “what NOT to do”. He didn’t communicate well with me and definitely not well with his customers. He also tried to pin his workers against one other. It made for a high-tension environment. I mean, it’s jewelry for goodness sake! It’s gold and sparkly things for people, not brain surgery.

Appreciate you sharing that. What else should we know about what you do?
I specialize in the design and re-design of heirloom jewelry. I take what you already have in an old jewelry box and work with you to design something that you will wear again. I take a very personal approach and we talk about your personal style and how you live with your jewelry. I know that each piece of jewelry has its own meaning and memories associated with it. I first and foremost want to be respectful of your jewelry and the journey in designing something we update or re-design it into something brand new.

Is there anyone you’d like to thank or give credit to?
I’ve had so many people support me along the way. My parents, my in-laws, my husband, my kids, and so many friends and acquaintances. Every time someone tells me that they love what they purchased from me, I get that rush of love! It’s been a long road, and I will continue to make jewelry for as long as I can!


  • $20-$300 Gold Filled and Sterling Silver Jewelry
  • $300-$3000 Custom Re-Design Services
  • $2000-$12,000 Purchased Lab Grown Diamond
  • $5000-$45,000 Purchased Mined Diamonds
  • $150 Computer Aided Design (CAD)

Contact Info:

Image Credits:

Julia Fenner of Leggybird Photography

Suggest a Story: VoyageATL is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.

Leave a Reply

Your email address will not be published. Required fields are marked *

More in Local Stories