Today we’d like to introduce you to Leandro Ricciardelli.
Hi Leandro, we’d love for you to start by introducing yourself.
I attended a technical school in Buenos Aires, Argentina, where I am from. I wanted to be a carpenter during those years. Technical schools offer training in numerous fields; it could be a lot of fun if you love working with your hands. Later, I changed my mind and decided to pursue a career in photography and film, always highly inspired by design. After 30+ years working in the film & TV industry, the idea of building stuff started spinning in my mind again, and the first thing I did was finish my basement.
Like most people, I shared our home office space with my wife during the pandemic. It was noisy for moments, and many times was hard to focus while working next to each other. Photobombing video calls in pajamas was a constant. We are lucky we have a deep lot, so one day, I said: “Why not build a studio back there.” My wife is an artist, and having her own space was her dream. That’s when Drøm -which means dream in Danish- was born.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
The process was fun, with many calls, consultations with architects and builders, and tons of research. I started building confidence and decided, “I’m ready. It is time to call my constructor.” I needed to know that this would be something I could handle before I moved forward with the idea of starting a business. I decided that our studio was going to be our prototype. Stylistically, I always look at open space, natural light, the simple things. Daylight makes any room feel larger than it is, so I try to emphasize that in the design. I have always been inspired by Scandinavian architecture, so modernism, simplicity, minimalism, and functionality, along with love and respect for nature, were -and are- my north. We just launched our website, and many people are coming to see our prototype. We have had many consultations; some want a studio, while others want a bigger space with our style, a sort of guest house.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
I focus heavily on the functionality and aestheticism of our cubes Every detail makes a difference in daily life, and a compatible layout will make our daily routines easier. To me, it is all about the quality of the design and materials.
You can avoid some things to reduce costs, but our cubes have an elegant design -costumed by our clients- with picture windows, multi-panel patio doors, Baltic birch plywood, and custom cabinetry. These decisions will end up making a big impact on the look and feel of our structures and the costs. Unfortunately, we can’t compete price-wise with the prefabs structures you find in the market today, but we can compete with any local builder and deliver a unique space. What we offer is the experience of having your dream space tailored to your unique needs with a modern, clean look.
What’s next?
I know preparing a growth plan for the future is essential for small businesses, but we are focusing on the present, establishing our differentiators, and learning from our competitors. Sometimes it takes work to identify your ideal customer. We are trying to target the right way to advertise our product. We are on a good path. I can’t envision us building 20 or 30 cubes a year. That is not realistic at this time. Our goal is to develop our Drøm cubes from creativity, teamwork, and a strong belief in the value of good design.
Contact Info:
- Website: drom.space
- Instagram: https://www.instagram.com/my_drom_space/
- Facebook: https://www.facebook.com/dromspace
Image Credits
Drøm Space
