Today we’d like to introduce you to Jazmine Robinson.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
This journey was totally unexpected although I have always been a creator at heart from childhood until now, skincare has never crossed my mind. Especially when it comes to Owning and Operating a full-blown line of beauty and skincare products. Ironically I have always admired the intricate beauty of Owning and Operating as evident to two other business platforms under my ownership of different category. Leadership comes naturally and I am not easily intimidated, so when you ask who contributed… I most certainly have to credit my Grandparents Ernestine and Allen Davis for their spark in this interest as they were business owners and always were great examples through my upbringing by simply portraying highly prioritizing others’ needs and owning and operating several successful businesses.
N2Skin by 4K was created while formulating skincare exfoliants for my own skin due to sensitive, allergy-prone, and dry skin as a result of hormonal issues following the birth of my son. I created scrubs for my skin and when the pandemic hit. This simply was what I thought the purpose of this creation was. Being a kind-hearted person and homeschool educator I was eager to be a positive during such a negative time for many. Homeschooling had shifted in a major way for my children, with a lack of outings for educational purposes so it was nice to get out and do good deeds and their Bible lesson for this particular period was letting your light shine through acts of kindness. It was never meant to be anything more than that. So I simply whipped up some Lemon and Poppy Seed Muffins for the males and some of the Signature Body Scrubs for the lovely ladies, which is now a major hit and success locally and internationally, and we delivered the goody bags to the shut-ins and the elderly within our congregation. Then we were asked if we sold this stuff.
Little did we know a dear heart by the name Ashley Heaton, will forever be dear as she was the vessel used to even birth the idea. I did not consider it a go even after she asked initially. I mean who has time to operate an Academic Developmental and Intervention Program, homeschool three little ones, and be a great wife? Eventually… after several conversations and encouragement, I finally considered it. I then took it to God in prayer and asked for His guidance and confirmation asking for His blessing during the soft launch. We completed a soft launch in July the Summer 2020 and we sold out of the 100 jars in 2 hours and were back ordered for another 42 jars. We filled those orders and launched publicly July 2020 and continued to thrive thus far, which has been a true blessing from God. That is pretty much the foundational basis for the launch of N2Skin by 4K. The beauty in Launching a brand with your children in which they help oversee and manage while receiving benefits is extremely rewarding.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It has absolutely not been a smooth road trip! It has been rewarding. However, with any business that has been built ground up, it requires more than most people are willing to obligate themselves to. Many people have great ideas, many of which could be a tremendous success. However, once they sit down to do the leg work, it can be a bit intimidating and that is more so the deal breaker. The long days, the sacrifices, the constant transitions within the markets, and managing portfolios of operation.
Some of our challenges included receiving our first major shipment of jars with over half of them broken and some pulverized, which is definitely a safety issue when you are selling a product that you are putting on you body. We too faced our ingredients being out of stock due to shortages, shipping rates increasing which caused our products pricing to increase. We have had to switch the cutest jars out to some that are less attractive due to leaky jars. Finally, of course, anytime you deal with shipping there are possibilities of orders not showing up, arriving later than anticipated, or damaged. We have some pretty amazing customers and all of them have been so easy to work with even when rectifying these mishaps. While we have faced these challenges as does any business, you learn to modify and move on while creating a solution to rectify the issues.
Appreciate you sharing that. What should we know about N2Skin by 4K?
N2Skin by 4K is a Luxury All Natural Beauty Brand offering a range of natural products that promote healthy and healing through facial cleansers, body scrubs, bath detoxes, body balms, and body whips. We have expanded well beyond our signature scents since our initial launch and will be launching several newbies this Fall including our hair tonic, facial, and body wash as well as body oils. We specialize in creating all-natural products without preservatives and don’t intend to ever change this. Our products are formulated with sensitive skin, skin prone to outbreaks due to eczema and allergens, psoriasis, and hyperpigmentation just to name a few.
When asking how our products stand out…our products stand out by being a Black Owned Skincare line featured Internationally in Class Tatler UK and Class Traveller UK Conde Nast (Vogue House) in not one, two, or three, but 7 publications and counting February, March, April, May, June, July, and August 2022 issues. We have received international invitations to the International Film Festival to have our products showcased in London. We are Aesthetician-approved and kid-friendly as well. Our products also show results after one use.
Brand wise we are proud to be recognized for our products working so well and being chemical free. We too are proud to be recognized in what is considered a part of the heart of beauty brands. London, UK amongst some of the World’s best brands which have been in business for decades. We are excited to be such a young brand to gain the interest of Vogue and Conde Nast. We are talking magazines that hit the coffee tables of Royals. Crazy that this is seriously a reality. At this point, we are having to decline invitations as we can’t say yes to them ALL. Perhaps someday.
We offer individual and bulk orders. We also customize Bridal packages, Birthday Gift Boxes, Celebration Boxes, and welcome partnerships and contracts with venues housing either.
Any big plans?
Our brand is excited to continue to explore expansions and look forward to our B.B. Program launching in Winter of this year, which will showcase talented creators and their beauty brands while consulting them and cultivating their visions for their brand. So if you are a new and upcoming Owner that needs help launching your beauty and skincare brand we are here to help you and embrace the journey. We too look forward to opening a storefront to continue to provide acts of kindness after all that is how we began! So stay tuned.
Pricing:
- $30 Skintastic Duo Box
- $30 Elite Delight Scrub
- $40 Triple Delight Box
- $30 Elite Body Whip
- $100-$130 Bulk Orders
Contact Info:
- Website: www.n2skinby4k.com
- Instagram: @N2skinby4k
- Facebook: @n2skinby4k
- Youtube: N2Skin by 4K
Image Credits
Photographers -Kylee London Robinson and Jazmine Robinson
