Today we’d like to introduce you to Venus Austin.
Venus, we appreciate you taking the time to share your story with us today. Where does your story begin?
Although BLANKWardrobe is four years old, BLANK’s concept was in development three years prior to its launch and I was being groomed for it ever since I can remember. As much as I tried to deny my interest and love for fashion and style, it kept coming back in different ways, whether it was other people wanting me to style them or through my little stint in modeling and into my fashion, beauty, and lifestyle blogger world – fashion and style always found a way back into my life. So, when I thought of BLANK, I was all in and ready to bring it to life. BLANK really embodies my experiences with fashion and style, hence the reason why I always say that we are more than clothes. It really is about being able to be part of a woman’s journey of discovering herself and becoming the woman she’s always wanted to be. We, as women are always evolving and the brand reflects that. I’m excited about the future and being able to see how BLANK continues to grow.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Absolutely not! My biggest struggle continues to be balancing all of the things. Also, enjoying the journey a bit. I want to do so much/have so many ideas that I can overwhelm myself before I even start and forget to slow down to enjoy where I am and the growth that I have experienced. Pacing myself and being patient is a struggle for me and something that I work on constantly.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
BLANKWardrobe is a lifestyle brand that carries women’s apparel. We strive to make fashion effortless and functional while educating women on how to build a foundational wardrobe with edgy basics. It’s all about adding versatile pieces that can be mixed and matched to create different looks that are representative of you. I think that this sets us apart from other clothing brands – while style is superficial, it doesn’t mean that it isn’t important – it’s actually really important no matter how you feel about it. And with it being that important, you need to learn how to lean into it and leverage it into your life. What people don’t understand is how connected style is to your personality – when you actually go through the process of discovering why you dress the way that you do and when you affirm that the way that you dress fits your personality or not, you uncover a lot of things about yourself that you may not know. It can be very therapeutic.
Do you have recommendations for books, apps, blogs, etc?
I love Shopify’s blog for staying current on business how-tos and I love a good podcast. My current faves are Dreams In Drive, EntreLeadership, and How I Built This.
Contact Info:
- Email: venus@blankwardrobe.com
- Website: www.blankwardrobe.com
- Instagram: www.instagram.com/theblankwardrobe
- Facebook: www.facebook.com/blankwardrobe
- Twitter: www.twitter.com/blankwardrobe
- Youtube: https://www.youtube.com/c/IAMVENUS
Image Credits:
Alfred Austin
