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Life & Work with Jeremiah McCoy of Austell

Today we’d like to introduce you to Jeremiah McCoy.

Hi Jeremiah, we’d love for you to start by introducing yourself.
My story starts in Memphis—grit, grind, and soul. That city gave me my foundation. I was surrounded by rhythm, realness, and resilience. Creativity wasn’t optional—it was survival. It was my therapy, but also something that came naturally. Whether it was drawing, writing, or creating music, I always had something to express.

After high school, I moved to Atlanta for a fresh start—a new environment. I needed to be somewhere I could breathe differently, dream bigger, and build freely. Memphis made me, taught me to be solid. Atlanta sharpened me, molded that rawness into something more focused. It showed me how to move with vision and intention.

I’m a multifaceted artist—visuals (graphic design, painting, photography), fashion, music, branding. But I don’t do it just to do it. I create from a place of alignment and purpose. I’ve dropped custom varsity jackets, rebranded businesses across Atlanta, Houston, Memphis, New York and beyond. I’ve been blessed to work with some incredible people—like Tsu Surf, designing merch for his MSYKM album. Truzy he gave me my shot and believed in me when I first moved to ATL , and my brothers QuisBandz and TK2woTrill—collaborating with them on multiple music projects that speak volumes.

On the visual side, I’ve built with my brothers Mark, Shannon, and CASSO—some of the dopest people and artists I’ve ever crossed paths with. They not just a collaborator, they are my biggest inspirations artistically—they remind me to go after what I want, my way. And artists like Distortedd? She continues to inspire how I see the world creatively. She’s amazing. All of them—I love for life.

Manifestation plays a huge role in my journey. Everything I’m walking into now, I once wrote down, prayed over, and visualized like it was already mine. I believe in co-creating with God—being intentional, staying grateful, and doing the inner work so the outer world aligns. It’s not just about what I want—it’s about being in position to receive it.

And through it all, my son, my big bro Xay, and my sister Shenika have kept me grounded. No matter what I faced, they reminded me of who I am and why I started. This journey’s deeper than just success—it’s legacy, healing, and impact. And truthfully? I’m just getting started. As for what’s next the plan is to host my own art Basel here in Atlanta and eventually the end goal is to open a non profit art school and creative space for everyone especially the inner city youth. Want them to know it’s more than just hooping, football and rap to get out.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Not at all. It’s been far from a smooth road—but I wouldn’t change it. The struggles built me. There were times where I didn’t have the resources, support, or even the clarity I needed, but I kept moving. I’ve dealt with self-doubt, financial setbacks, being misunderstood, and being overlooked. I’ve had to teach myself how to navigate spaces that weren’t built for me, how to create opportunities when none were being handed to me.

There were seasons where I poured everything into my art and still didn’t see the results I expected—but I never stopped believing in the vision. I’ve battled with overthinking, burnout, and having to constantly prove my value. But all of that sharpened me. It made me more intentional about who I work with, what I create, and how I carry myself.

What kept me going were the people who believed in me when I couldn’t fully see it myself—hearing my son say “i want to be an artist like my daddy when I grow up”. They reminded me that I had something worth fighting for. I leaned into my faith, into manifestation, and just kept showing up—even when it hurt. Every loss taught me something. Every delay had a lesson in it. And now, I create from that place—not just from the wins, but from everything it took to get here.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I consider myself a visual architect. I build worlds through art—whether that’s a canvas, a garment, a brand, or a photo. My work blends graphic design, fashion, painting, photography, and creative strategy. I don’t just create—I curate, I guide, I shape how things feel and how people connect to them. That’s what I’m known for: making things mean something.

I’ve been fortunate to work with talented artists across both music and visual culture. From designing merch for Tsu Surf’s MSYKM album, to collaborating with artists like Truzy, QuisBandz, and TK2woTrill, I’ve been able to help bring their stories to life in a way that feels authentic and elevated. On the visual side, working with people like CASSO, Mark, Shannon, and pulling inspiration from visionaries like Distortedd has pushed me to constantly evolve and stay tapped into that raw creative flow.

What sets me apart is my ability to move between lanes—artist, designer, creative director, storyteller—and still stay rooted in who I am. I bring real-life energy into everything I do. I’m not trying to follow trends or do what’s popular—I’m creating from spirit, from lived experience, from alignment. That’s why it hits different.

My proudest moments aren’t just the projects—they’re the breakthroughs. Watching people wear something I made and feel something. Inspiring others. Helping a brand finally see itself clearly. Watching my work inspire someone to create or believe in their own vision—that’s the win for me. I’ve built all this from scratch, and I’ve done it with integrity. That’s what I stand on.

Where we are in life is often partly because of others. Who/what else deserves credit for how your story turned out?
Absolutely. None of this happened in a vacuum. I might be the one creating, but there’s a whole circle of people who’ve held me down, inspired me, and pushed me to stay locked in—especially during the moments where things got heavy.

My brothers Xay, Vonte , Daryus and my sisters Shenika, Nyke, Bethany , Britt , Marissa & my parents , have been my anchors from the start. They’ve always reminded me of my worth, even when I couldn’t see it myself. No matter the circumstances, they’ve been voices of reason, accountability, and love—keeping me grounded and focused on the bigger picture.

My son is my deepest motivation. Every move I make is about building something he can stand on one day—legacy, not just lifestyle. He’s the reason I keep evolving, learning, and pushing past limits.

On the creative side, I’ve had people who weren’t just collaborators—they were fuel. CASSO, Mark, Truzy and Shannon—those are more than artists to me, they’re family. They’ve challenged me, inspired me, and stood beside me through every pivot. Working with people like Tsu Surf, QuisBandz, and TK2woTrill—each project taught me something new, sharpened my vision, and reminded me of the power of creative community.

Even the clients and brands I’ve worked with behind the scenes—many of them gave me room to stretch, to experiment, to lead. I’m grateful for the trust. That trust helped me grow from being “just” an artist to becoming a full creative force.

And I’ve got to give credit to the people who showed love when I didn’t even ask for it—the ones who reposted, told someone about me, or believed in the vision early on. That support? It never goes unnoticed. It’s been a village, for sure.

This is why I’m starting a new venture Visionaries Collective . Stay Tuned.

-Artboiijay

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