Today we’d like to introduce you to Adrian Porter and Abraham Poythress.
Award-Winning Music Directors, Sound Designers, Producing and Engineering Mega Duo Adrian “AP” Porter and Abraham” Abe” Poythress professionally known as AP Factor hail from Columbia, South Carolina and Opelika, Alabama respectively. With a collective 20 years of experience in the music industry, their passion for producing tracks began at an early age of 12 on a Tascam 8-track tape machine. Winners of numerous awards, the duo took part in two multi-platinum albums, one platinum album, two gold albums and six ASCAP Awards, leaving themselves a force to be reckoned with.
Their successful efforts as songwriters and producers would earn them spots on megastars musical masterpieces that would define the trajectory of their production and music engineering careers. Collectively, they have written on chart-topping hits for the late Aaliyah, 112, Angie Stone, Pink, Keri Hilson, Ciara, Austin Mahone, Lil Wayne, Taja Seville and more! The duo have served as producers/co-producers on ‘Be Ever Wonder’ by Angie Stone, ‘Hold Me’ by Q Parker, ‘Lil Wayne Carter 4’ by Lil Wayne, ‘Big Bang’ by YG Entertainment, ‘Say my Name’ by Austin Mahone and many more!
Internationally, AP Factor has become sought after go-to key person for lead production engineering services on international tours for mega superstars Chris Brown, Nicki Minaj, Big Bang and more! Their work features a signature cinematic sound and feel. Determined on expanding their brand imprint, the duo is focused on thriving beyond the creative space. They are conducting philanthropic work through youth music education, speaking and panel engagements, placement of their music on feature film and television projects, media interviews and launching a signature merchandising line branded AP Factor.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
There has definitely been some struggles along the way. The ups and downs of the music business, especially times like now with Covid-19, where there is no touring, we have adapted to the times with creativity and technology in a new place. We have made a conscious effort to not allow the struggle to define us but have turned it around into an investment in new technology to do whatever the new job called for. There are no boundaries for us. The business as a whole requires sacrifice and being away from our families, knowing that we are family-oriented men. There were struggles with maintaining the family dynamic as we saw it best fit. Additionally, finding the right team to mesh with from a business to creative aspect. A lot of learned lessons. All of those experiences or struggles, as you call it, help mold us into who we are today.
The AP Factor – what should we know? What do you guys do best? What sets you apart from the competition?
The AP Factor offers full services in music production and direction, engineering, programming services, arranging, sound design and more. We are best known for our unique ability to being a one-stop-shop and work across genres from Pop to R&B and Gospel. Because we are musicians first, we are able to build from the ground up and create unique musical palettes that cater to each artist’s genre preference. We work on both sides of the business as record producers but also show programmers that intersect music and cinema experience. We stay at the pulse of what’s hot and what’s next with the sound of music. This is truly what sets us apart from others. We are most proud of our growth as a company with the expanded talent and business clients that we work with.
So, what’s next? Any big plans?
Our plans for the near future is to continue to expand our client base, release an “AP Factor Album,” land new endorsements and launch our philanthropic AP Factor Saturday Academy to usher in and develop the next phase of producing and engineering creatives. We would love to open up a larger studio that encompasses all aspects of our capabilities to include production, workforce training and education.
Contact Info:
- Address: 1310 Ellsworth Industrial Blvd, Atlanta GA 30318
- Website: www.officialapfactor.com
- Phone: 414-803-9756
- Email: hello@whittleyagency.com
- Instagram: officialapfactor @theapfactor @abrahampoythress
Image Credit:
AP Factor Studios
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