Today we’d like to introduce you to Alexandria Alli.
Alexandria, please share your story with us. How did you get to where you are today?
I started my passion for fashion at age ten, when I persuaded my mother to let me assist her at her Fashion Design Studio everyday after school. At that young age, I learned a lot about design and running a fashion business. At the age of thirteen, my family moved from Nigeria to Atlanta, Georgia and I started my modeling career. I modeled for major companies throughout the South.
As my modeling career advanced I fell in love with the beauty and glamour of the industry, I fell in love with the classic charm, and I fell in love with the well crafted luxurious Items specifically handbags that I got to wear as a model. But I soon realized that most women including myself could not afford the luxurious accessories and clothing that I modeled in magazines and on the runway.
After earning my Masters Degree in Business Administration in 2008, I decided to put my educational background with my years of experience in the fashion industry and create a luxurious brand for the everyday fashionable woman. With the support my husband Alfred Alli, F&W Style was born. Our handbags are now in boutiques and stores nationwide including select Macy’s stores.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has not been a smooth road. Like any business, we have had our ups and downs. When we first started, it was difficult for us to find the right manufacturer to produce our handbags to the quality and craftsmanship that we wanted. After several trials and errors, we finally found our perfect match, and we have been with the same manufacturer for five years.
It was also a struggle trying to figure out how to find our target audience and market our handbags to them. But, after a lot of hard work, We have built a tribe of F&W Girls that love and support our brand and recommend our handbags to their friends and family.
Alright – so let’s talk business. Tell us about F&W Style – what should we know?
F&W Style is an Atlanta based luxury leather handbag brand. We specialize in making well crafted, colorful, unique leather handbags at an affordable price.
We are most proud of starting this company from scratch and now we are in store and boutiques including select Macy’s stores, we have been featured in magazines like vogue and essence. We have also had A-list celebrities like Gabrielle Union caring our handbags.
Is there a characteristic or quality that you feel is essential to success?
I think the most important thing that has lead to success in our business is our consistency, persistence, and that we are not afraid to take risks, and learn from our mistakes.
Pricing:
- Our handbags are priced from $145-$325
Contact Info:
- Address: 3781 Presidential Parkway Ste 12
Atlanta, GA 30340 - Website: www.fwstyle.com
- Phone: 4048101270
- Email: info@fwstyle.com
- Instagram: instagram.com/fwstyle
- Facebook: https://www.facebook.com/fwstylebags/
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