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Meet Ann Ruff, A. Michel, and Kirk Douglas of Cycle élan in Smyrna

Today we’d like to introduce you to Ann Ruff, A. Michel, and Kirk Douglas.

Developing a business from concept through completion is no easy task. It takes lots of time, energy, people, planning, finance and hard work. Cycle élan was started by Ann Ruff a former Coloradoan and Asson Michel a New York transplant. After working in the Atlanta area as a trainer for several years, he noticed the need for a community where people could come together and enjoy the things they liked most; being productive, maintaining their health or changing their fitness habits and having a great time while doing so. Indoor cycling and yoga provides that avenue. The concept for cycle élan came to life after years of training clients like Ann and other friends who are avid riders. The two got together and developed the idea for an indoor cycling studio. They settled on Smyrna, Georgia for the location. After settling on their Smyrna location the two brought on Kirk Douglas as a partner. Kirk brings 16 plus years of indoor cycling experience to cycle élan along with energy and excitement. Their passion for good living, health and wellness as well as their magnetic interpersonal and people skills emanate throughout the studio and touch each person riding with them or one of their trainers. Asson functions as the Operations Manager, Ann Ruff functions as the Sales and Customer Experience Manager and Kirk Douglas as the Athletic Director and CFO. Together the trio is the nucleus of cycle élan and work tirelessly to ensure their clients have the best experience possible.

Has it been a smooth road?
It has not been an easy road, we all still work daytime jobs so trying to manage a business that requires so much time and attention makes for a very difficult road for time management. The other piece that can be difficult is getting the word out about our studio, we are a small business so marketing on a budget has proven to be a challenge. Lastly finding great instructors has also proven to be difficult because they are already taken. We value our staff and do everything possible to encourage them and keep them motivated and happy.

We’d love to hear more about your business.
Cycle élan is the newest addition to the cycling phenomenon to reach the peach state. Through well-produced experiences and curated products, enthusiasm for a healthier lifestyle has never been so accessible. Cycle élan is the meeting point of health and happiness.

Our studio’s diverse clientele motivates us to stay ahead of the curve when it comes to what we do. Our clients lead busy lives and it’s our responsibility to be well versed on what works for their schedule.

We place privilege above prestige because we feel it is a privilege to serve each one of our clients. We never try to impress clients with unnecessary confection. We offer a quality product supported by exceptional service, a formula proven for our success today.

One thing that separates cycle élan from other cycling studios is our yoga program, it is rare in the indoor cycling arena to offer yoga. Most studios offer barre but yoga is few and far between. Additionally our commitment to providing excellent service. You’ll never feel like just another client because to us you’re more like family. We pride ourselves on three operating principles; are we raising the bar? Will this make the customer feel good? And, are we doing everything we can to make sure our clients have the best possible experience? We want our members to feel like they belong to a part of something big yet exclusive at the same time.

Is our city a good place to do what you do?
Yes, the desire to get fit and better your health is running rampant through the city of Atlanta. We are the first of our kind in the Smyrna community but there is room for growth in the surrounding communities which we plan to do next year.

Pricing:

  • Our monthly Unlimited price is the best in the city at $99 and includes both cycling and yoga.
  • We als have 5, 10, and 20 class packages. 5- $79 3 month expiration, 10- $139 3 month expiration, 20- $315 4 month expiration

Contact Info:

Image Credit:
Timeless Imaging

Getting in touch: VoyageATL is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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