Today we’d like to introduce you to Maliyah Mayfield.
Maliyah, please share your story with us. How did you get to where you are today?
I’ve had an entrepreneurial spirit since I was young! I started out by making bracelets, flower crowns and phone cases with friends to make some extra cash. As I got older, I began to take my hobbies more seriously.
During my Senior portfolio project at Savannah College of Art and Design, I took the opportunity to launch my new jewelry line ‘Kalua Rae.’
After receiving my Bachelors Degree in Fashion Marketing and Management in 2017, I quickly began putting my time and energy into my business while juggling my full-time job as a Visual Merchandiser.
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
My journey so far has been a roller coaster (in a good way). There is always something going on in Atlanta or an event to be a part of. In the beginning, I was very nervous about putting myself out there because I’m a one-woman team. But, as I began to attend pop-ups and markets, it has only made selling product easier, and I get better every time. I’ve also met so many amazing artists along the way as well.
So, as you know, we’re impressed with Kalua Rae – tell our readers more, for example, what you’re most proud of as a company and what sets you apart from others.
My jewelry line is called Kalua Rae. My tagline is “Handcrafted jewelry for the wandering soul,” and my signature style is minimalist with a bohemian twist. Kalua Rae jewelry is dainty with a mix of natural elements. I love using different crystals in my work, such as Clear Quartz, Rose Quartz, Angel Aura, Aqua Aura, Titanium Quartz, Amethyst and a few others. My specialty is wire wrapping crystals to create necklaces or rings, and I also make a lot of stone bracelets. I love to incorporate the Zodiac theme throughout my pieces as well. I had a Constellation Collection that became my best selling pieces.
So, what’s next? Any big plans?
In the near future, I want to collaborate with more artists, photographers, and models! A community definitely helps bring my vision alive whether it be in my work or in the marketing aspect. I am working on a new collection and to attend more markets. My long-term goal is to have my very own storefront.
Contact Info:
- Website: www.KaluaRae.com
- Email: contact@kaluarae.com
- Instagram: @kaluarae
- Facebook: www.facebook.com/KaluaRaeBoutique
Image Credit:
Laura Ulrich
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