Today we’d like to introduce you to Fayo Adenuga.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I really did not start as an artist, Throughout high school, I was a science student because I felt the arts were mainly restricted to drawing, painting, sculpture, etc. and I was hopeless at all those forms of art so I did not even consider it. I have parents who are artists. my mum is into fashion and handicrafts, my dad is into music and graphic design, My dad really was the one who would make me learn new skills every holiday, because as he put it “you never know what skills you’ll need”. one holiday he started teaching me how to use Coreldraw for graphic design, at the time and the rest really is history. Since then I switched to being an art student after high school, during my A-levels. I then applied to an art college, Savannah college of arts and design where I majored in Advertising and Branding: Art Direction and This has all led me to my deep love for art direction, graphic design specifically within the fashion industry, which is what I specialize in now. Most of my school and personal project are centered around fashion.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
Most definitely not. As an artist, you constantly doubt your abilities. For the entirety of my time in SCAD and the length of my creative journey thus far, I have doubted my worth as an artist. we all talk about imposter syndrome and that has been an occasional bump. there’s also the. fear of ideas running out, learning to not take critiques as an attack on your skill, financial hurdles, finding my niche within my work, and the future of my work in the world, etc these are all the things that flood my brain from time to time.
Can you tell our readers more about what you do and what you think sets you apart from others?
I am first and foremost known as a graphic designer. I believe I’m known to have super clean work when it comes to my designs. over the past four years, however, my graphic design has extended to art direction. I deeply enjoy conceptualizing, being on sets, directing shoots, making decisions on all the elements of a visual project, and then overall designing. Specifically, I love to do all of this within the context of fashion and over the years my love for fashion only seems to grow stronger.
I have a very detailed, structured, and clean approach to anything I do, designing and even in my personal aesthetic and I think that makes some recognizable. I’ve only started to dump the term “minimalist” to describe myself because I think it takes a lot of decisions to simplify something and simple things can say so much, which is why I don’t believe I’m a minimalist anymore, but just rather clean, simple, and structured. I have a love for architecture and interior design as well and I think that type of structure plays a role in how I view design.
I’ve worked on a number of schools and personal projects centered around art direction in Fashion, but I would say my favorite project right now is a quarterly released digital magazine which I founded and am the co-editor in chief of, which is called Fluid. Fluid currently has one issue out, which was released in April. I am so proud of this project because it combines many things I love and I get to wear many hats. I functioned as a stylist for our models, director, and graphic designer alongside other functions.
Are there any books, apps, podcasts or blogs that help you do your best?
because I was not a fashion major, I had to get a lot of outside resources to teach myself about the world of fashion, since that’s the world I’m trying to succeed in. some podcasts I listened to that really helped and still help my knowledge are: ‘Dressed: the History of Fashion’, ‘Off the rack’ and ‘the business of Fashion podcast’.
Outside of work, my all-time favorite podcast is ‘who we be talks’ with Harry Pinero and Henrie. It’s a Podcast by Spotify UK centered around music, culture and just vibes and my life is all about vibes. I don’t think I’ve ever missed an episode.
Contact Info:
- Website: https://fayoadenuga.com/
- Instagram: https://www.instagram.com/fayo_a/?hl=en
Image Credits
Daniella Almona Xavier Thompson
