Today we’d like to introduce you to Antoinette Sims.
Antoinette, we appreciate you taking the time to share your story with us today. Where does your story begin?
In 2020, life hit hard for many of us including myself. As we were quarantined, it provoked creativity, business ideas, and facing old residue and wounds that were normally covered with the busyness of life. It turned out to be the worst and best year of my life as I advanced in my healing journey, faith, and self-discovery. I actually released a book in 2019 called “My Healing, My Choice 10-day devotional” because I wanted to inspire others, like myself who have secretly struggled with low self-esteem, depression, hopelessness and trauma that we can overcome anything once we make the decision to fight for our wholeness. It’s funny how our healing seems like a never-ending journey but it’s so worth it. I have always been a creative since childhood as I would write frequently and create songs along with other things, but 2020 inspired me to just go for every dream.
Thus, L’Ambiance was birthed, having always been a candle lover, I know the power of aromatherapy and know how an amazing scent can literally shift our atmosphere. The name L’ambiance was fitting as it means The Atmosphere in French. My vision was to create a perfect space for love and romance. The purpose of L’Ambiance is to “Reintroduce romance back to love”, as a married woman of 15 years I understand how the romance aspect of the relationship can fall to the wayside. I wanted to create luxury candles that specifically cater to lovers as each candle scent is thought out to make sure it’s the perfect fit for not only our brand but for lovers & romance. Outside of my love for making candles, I work in the Insurance industry as a commercial underwriter assistant, enjoy spending time with my husband, children, serving at my church (The Harvest Tabernacle), thrifting, and singing. I also enjoy vlogging my recent weight loss journey on youtube and attending live music events with my friends.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
With every new territory comes new challenges but jumping into entrepreneurship was definitely a whole different ballgame, with entrepreneurship came tons of other things to consider such as marketing, consistently creating quality products, financial challenges from draining your personal savings to push your dreams & many more obstacles. When I first began creating candles and sampling fragrances I went through the expected trial and error as I call it. Some candles were consistently smelling less than luxury, the wicks were either too thin or too thick resulting in high flames and even a candle fire with my very first batch of candles which luckily I kept for research purposes. The marketing aspect was very demanding as it required me to consistently release new quality content, find new strategies to gain sales, force me to learn my audience, and familiarize myself with the social media algorithm. I am still fairly new to this arena but I would add that although challenging experiences have come from birthing out L’Ambiance; it’s so gratifying to see the evolution from 2020 to current and I am so very confident in the future of my brand.
Appreciate you sharing that. What should we know about L’Ambiance By Je’Darmar Candle Co.?
L’Ambiance by Je’Darmar Candle Co. is absolutely amazing. Our luxury products are hand-poured and soy-blended. It is the perfect brand for lover’s as it was created with romance in mind.
What do you like and dislike about the city?
The city is full of excellence!! I love the evolution of Atlanta and the spotlight on black businesses and culture. My only dislike would be the traffic.
Contact Info:
- Website: Jedarmarcandleco.com
- Instagram: https://www.instagram.com/lambiancebyjedarmarcandleco/
- Facebook: https://www.facebook.com/LAmbiance-By-JeDarmar-Candle-Co-102542689034092/
- Youtube: https://youtube.com/c/AntoinetteLeAnn
- Other: My Healing My Choice: 10- Day Devotional https://a.co/d/jh9wEA0
Image Credits:
Dariah Elise Sims- Marketing Manager
