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Community Highlights: Meet Joana Ortega

Today we’d like to introduce you to Joana Ortega.

Joana, we appreciate you taking the time to share your story with us today. Where does your story begin?
My journey started in Oct of 2017, when I decided to quit my secure job in healthcare as a Respiratory Therapist. For a while, I was feeling like this job was no longer fulfilling me. I felt something so strong in my soul that was telling me my mission was something else. I quit this job and went into Life Insurance Sales. Although I loved the sales part of this job, I was not passionate about selling life insurance. Throughout this whole time, I had a strong passion for fitness and had competed in two bodybuilding shows, but due to fear. I would tell myself I couldn’t do anything in fitness for a living. I faced my fears, took the leap of faith and went into personal training. I am now a certified personal trainer, online fitness coach, and own my own company: Joana Ortega Fitness LLC.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
It has been far from smooth, lol! Entrepreneurship is not easy at all. There have been many challenges along the way! Although it has not been a smooth road, I wouldn’t change any part of my story because it has made me who I am today. All of the uncomfortable, challenging moments have made me grow so much! I wouldn’t be the strong person I am today without these challenges. Having a complete career change was challenging, learning how to create my own content, do my own marketing, learn proper training techniques, and even do my own taxes were all new challenges.

Can you tell our readers more about what you do and what you think sets you apart from others?
My business is Joana Ortega LLC, my coaching program is ConFITdent Coaching Program. I help women find their confidence from the inside out through leading a healthy lifestyle. What sets me apart from other coaches is that I don’t just focus on the aesthetics, it’s about the mind, body, and soul and bringing it all together. My coaching is also heavy on mindset because I believe our mind is one of the strongest things and if we can learn how to master that, then any physical results will follow. I am a personal trainer at a gym in Buckhead, CYB Atlanta. I also have my online fitness coaching program, ConFITdent Coaching.

Networking and finding a mentor can have such a positive impact on one’s life and career. Any advice?
There are many great coaches and mentors in the online space, which is how I found my past business coaches and trainers. I would also try to go to networking events and places people that look for personal development hangout at.

Contact Info:

  • Email: ortegajoana04@gmail.com
  • Instagram: @tinybut__mighty

Image Credits
Photo Credit: Rious Photography

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