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Conversations with Blair Williams

Today we’d like to introduce you to Blair Williams.

Hi Blair, thanks for joining us today. We’d love for you to start by introducing yourself.
Our mission is bigger than selling candles. We aim to create a community of customers and employees who share the same vision as us, which is elevation in our businesses, relationships, mentality, and self-esteem. This company is about capitalizing on the storms in your life and being a guide for others. Our motto is: Remember: I pour into you, you pour into others, and we glow and grow together. That’s what evolving is all about.

Soul Language Candles is an artisan candle company under the hedge of The Pouring Company LLC based in Chicago, IL; Our candles are handmade with the finest blended fragrance and essential oils, vegan, golden soy-blend wax, and poured in small batches. Our goal is to create quality products. Everyone deserves the comforts of lovely smelling and inspirational products to uplift their mood and beautify their home.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
It hasn’t been a smooth road at all. My first year in business, I was so overworked and exhausted that my immune system broke down and I almost died from Covid. I am a fighter though and I understood that my business would change lives. I knew my goal and I saw the vision clear. I am happy that my company is doing exactly what God told me it would do.

I run my Soul Language Candles all by myself and I am a full-time higher education professional. My vision is that in the next two years, I can open a storefront and hire employees.

Can you tell our readers more about what you do and what you think sets you apart from others?
I am currently known in my city as the crazy candle lady because I keep it 1000% with my clients. As stated, Soul Language Candles is so much more than candles. I am more focused on helping people that so happen to love amazing smelling and branded candles achieve their goals as they strive toward success, peace, and happiness within their personal and professional lives.

My candles smell amazing, my body oils smell amazing, and they melt GOLD SHIMMER. Pretty right? I am just authentically Blair and being so helps me stay grounded and focused on being a better person for myself, my family, and my customers.

We all have a different way of looking at and defining success. How do you define success?
In my eyes, success is being authentically you and being able to capitalize off it. Success is being able to do something you love and that is soothing to you so that you can create generational wealth. Success is something that is attainable when your mentality aligns with determination and the vision for your future.

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