Today we’d like to introduce you to Nas Anderson.
Hi Nas, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
My journey has been nothing short of amazing. I started my business, Peymac Consulting half a decade ago with my husband. The goal of the business is to help small businesses start and operate their business effectively using strategic operations and grow using digital marketing. I received my Master’s Degree in Executive Leadership and obtained a Lean Six Sigma Green Belt in hopes of climbing the corporate ladder but God had other plans. I’ve been fortunate to use my training and education in my business daily to assist my client base. Backend Bestie was birthed as a term of endearment my clients coined. I’m just that! Your business bestie helping you improve your business in the backend.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Running a business in general is not a smooth road and mine has been no different. I face my challenges with strategy and faith and continue to push through to reach my goals while encouraging others to do the same!
Appreciate you sharing that. What should we know about Backend Bestie?
Backend Bestie is a Strategic Operations Agency. Our goal is to help organizations improve their business operations by providing strategic advice and implementing solutions to optimize efficiency, reduce costs, and increase profitability. We offer a range of services related to operations management, such as; a full-service backed suite, business optimization, process improvement, organizational restructuring, and performance measurement.
At Backend Bestie, we work closely with clients to understand their unique challenges and develop customized solutions to address their specific needs. This may involve analyzing current business processes, identifying areas for improvement, and designing and implementing new processes or systems. The goal is to help clients achieve their strategic objectives and improve their overall performance.
One key aspect of our strategic operations agency is our focus on data analysis and measurement. By collecting and analyzing data on key performance indicators, such as production efficiency or customer satisfaction, we can identify areas where clients can improve their operations and track progress over time.
Another important aspect of our agency is its ability to work collaboratively with clients to implement solutions. This may involve training staff on new processes or systems, working with technology vendors to implement new software, or providing ongoing support to ensure successful implementation and adoption.
Overall, our agency provides valuable expertise and resources to help organizations optimize their operations and achieve their strategic goals. By leveraging data analysis, process improvement, and strategic thinking, these agencies help clients achieve sustainable, long-term success.
Is there any advice you’d like to share with our readers who might just be starting out?
Starting a business can be a daunting and challenging process, but with the right advice and approach, you can increase your chances of success. Here is what I always share with start-ups:
1. Start with a clear and compelling business idea: Your business idea should be unique, innovative, and solve a real problem or address a specific need in the market. Make sure that you have a clear understanding of your target audience, your value proposition, and your competitive advantage.
2. Create a business model canvas: This one-page plan can help you clarify your goals and objectives, outline your strategy and tactics, and identify potential risks and challenges. It will also help you secure funding and attract potential partners or investors.
3. Build a strong community: Surround yourself with talented and motivated people who understand your vision and values. Hire people with the right skills and experience to help you achieve your goals and consider partnering with complementary businesses or professionals to expand your reach.
4. Focus on cash flow and profitability: In the early stages of your business, it’s critical to focus on generating cash flow and achieving profitability. This means keeping a tight control on expenses, optimizing your pricing strategy, and maximizing your revenue streams.
5. Be flexible: The business landscape can change quickly, so it’s important to be able to adapt and pivot your strategy as needed. This requires a willingness to experiment, learn from failures, and be open to new opportunities.
6. Develop a strong online presence: In today’s digital age, having a strong online presence is essential for any business. This includes having a professional website, leveraging social media channels, and utilizing digital marketing strategies to reach and engage with your target audience.
7. Seek advice and mentorship: Starting a business can be challenging, so seek advice and mentorship from experienced entrepreneurs, business leaders, or industry experts. They can provide valuable insights, guidance, and support as you navigate the ups and downs of starting and growing a business.
Pricing:
- Pain Points Strategy Call- 15 mins $175
- Strategic Planning Call- 60 mins $375
Contact Info:
- Website: https://backendbestie.com/
- Instagram: https://www.instagram.com/backendbestie/
- Facebook: https://www.facebook.com/Backendbestie/?show_switched_toast=0&show_invite_to_follow=0&show_switched_tooltip=0&show_podcast_settings=0&show_community_review_changes=0&show_community_rollback=0&show_follower_visibility_disclosure=0
- Linkedin: https://www.linkedin.com/in/nastassja-anderson-ma-lssgb-31a19b39/
- Youtube: https://www.youtube.com/@backendbestie
Image Credits
Peymac Media www.peymac.co
