Today we’d like to introduce you to Abbigale Comfort.
Hi Abbigale, thanks for joining us today. We’d love for you to tell us about your journey and how it led you to where you are today in your business.
Ever since I was a little girl I’ve always been creative. I loved drawing, creative writing, and storytelling, and I even loved to sew. As I grew older, I developed an interest in entrepreneurship and even attended an entrepreneurial academy high school where I started my first business sewing bandana bag for my classmates. After high school, I researched different career paths where I could combine my love for creative design and my love for business. I studied Advertising & Marketing with a focus on graphic design.
After college, I worked in Corporate Advertising at one of North America’s largest advertising agencies where I had the opportunity to work on many amazing campaigns and gained invaluable experience. In early 2011 I felt God calling me out of corporate marketing and into entrepreneurship. It was not an easy decision to leave a cushy corporate job but through much prayer, I chose to be obedient.
In 2015 I opened my digital doors and launched Be of Good Comfort Designs. A premium branding agency that focuses on enhancing the visual presence of women-led brands. Since then, I have helped numerous female bosses to bring their visions and dreams to life.
When I started Be of Good Comfort Designs, I met so many passionate women with amazing business concepts that would never see the light of day because they lacked the confidence and direction to get their business ideas off the ground and to capture the eyes and hearts of their ideal clients.
I strongly believe that great branding doesn’t just “happen, it’s done on purpose. At Be of Good Comfort Designs, we pride our sleeves on achieving the best results for our clients. I do this by infusing strategy and design, this combination primes the brand for the next level of thought leadership and increased income, which my clients crave to experience.
I am excited that I get the opportunity to use my unique background to help women create impactful visual experiences and websites that not only support the big dreams they have for their business but also allow them to run it with ease.
Alright, so let’s dig a little deeper into the story – has it been an easy journey overall and if not, what is the biggest lessons you’ve learnt along the way and how did you overcome it?
One of the most important lessons I’ve learned and one that I want to share with inspiring business owners is that not everyone is your ideal client. You can choose who you want to work with by niching down your services and messaging to attract the right people. When I first started my business I tried to appease everyone, I was afraid to turn away clients even though I knew we were not the right fit. This left me burned out and stressed out. As my business grew I gained more knowledge and confidence and I began to reflect on the type of clients and projects I enjoyed working on the most. I then updated my marketing tactics and website copy so that it would attract my ideal client. I have been happier ever since and able to help my ideal client make an even greater impact.
As you know, we’re big fans of Be of Good Comfort Designs Inc. For our readers who might not be as familiar what can you tell them about the brand?
Be of Good Comfort Designs is a premium boutique design agency specialing in Strategic Branding and Website Design.
We are on a mission to raise the bar for women entrepreneurs to operate in their gifts, lead with impact, and build powerhouse brands with purpose and influence. I do this by infusing strategy and design to create impactful visual experiences that increase my client’s credibility, visibility, and income.
If you’re ready to own a brand that matches your level of expertise, connects with your DREAM clients, and a website that actually makes you money, we can help with that. Connect with us!
Our services are expanding so keep up with us on Instagram and our website. @bogcdesigns | www.bogcdesigns.com
What sort of changes in your industry do you think maybe expected over the next 5-10 years?
I believe the future of Tech and design is bright. Both industries continue to grow, evolve, and flourish. There will always be new businesses or existing businesses that will need creative/technical services. Technology is created to simplify our lives so, in 5-10 years, I would think that there will be great advances in the areas of Artificial Intelligence, Motion User Interface, Virtual Reality, and Expanded Reality which I assume would greatly enhance the way we all do business.
Contact Info:
- Website: www.bogcdesigns.com
- Instagram: https://www.instagram.com/bogcdesigns/
- Facebook: https://www.facebook.com/BOGCDesigns/
