Life and Work with Tranae Cobb

Today we’d like to introduce you to Tranae Cobb.

Thanks for sharing your story with us Tranae. So, let’s start at the beginning and we can move on from there.
I was an educator in my former career. During that time (2008), I wanted to supplement my teacher income and grew interested in real estate. During summer break, I decided to take a Real Estate crash course. It was a week-long bootcamp type course. I’m blessed to be able to retain information well (#nerd) and took the test to get licensed a week later. Surely, I was supposed to be in this field, right? Well, I got licensed in June and 2-3 months later, the market crashed and the nation experienced the infamousmortgage crisis. I didn’t have the will, perseverance, or mindset to stick it out, so I allowed my license to lapse and went inactive without having the opportunity to “use” it.

Here I am, 11 years later, 11 years wiser, with more drive than ever, my husband continued to plant the seed that I should think about getting back into real estate. Understanding the market, understanding the financial pieces, understanding the language, and wanting to be an ambassador for my clients is why I returned to real estate. I want to show my children how to secure financial wealth and freedom. That motivation alone, is what solidified my decision to move forward. I came back with a vengeance!

Has it been a smooth road?
It’s NEVER a smooth road. Expect to get rejected and knocked down multiple times. After getting licensed, anxiety and fear tried to take over. What if I am not successful? What if I don’t close any deals? I am still learning to take one step at a time and not overwhelm my thoughts with the “what-ifs.” While I am trying to build clientele through referrals and leveraging organic relationships, loyalty is not the game of Real Estate. I have spent and shared time, money, and wisdom with clients only to be told, “I decided to work with another realtor.” We take daily risks in our businesses, however, if you don’t take the risk, you will not yield positive results. Success does not fall into your lap. You have to go after it.

When you get into building a brand or business, you have to understand the financial sacrifices that come along with it. It’s easier to move forward if you embrace your truth that those financial sacrifices may not be too hard if you can give up Starbucks, shoes, or mani-pedis for six months in order to go after a bigger purpose.

Please tell us more about your work, what you are currently focused on and most proud of.
As a real estate agent for Metro-Atlanta, I enjoy building relationships with families and connecting them with a community that supports their credit, financial inquiries, or perhaps their legalities when it comes to making a big purchase decision.

Do you think there are structural or other barriers impeding the emergence of more female leaders?
Women in leadership often face criticism for being assertive, when in fact, it’s being able to convey and set clear expectations within a business and/or team that sets us apart. Our biggest barrier can be ourselves. We often don’t exude confidence in the superpowers that we possess. We have the ability to connect with our clients, build relationships, and close opportunities because we are cognizant of our clients’ needs. We create multiple solutions from various perspectives that correlates to families, best friends, and even our neighborhood market that allows for vulnerability, transparency, that produces successful outcomes. Who run the world? GIRLS.

Contact Info:

• Phone: 678-242-9913
• Email: dtcobb23@gmail.com
• Instagram: tranaecobbrealestate

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