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Meet Amber Owens of BrandFelt Activation

Today we’d like to introduce you to Amber Owens.

Thanks for sharing your story with us Amber. So, let’s start at the beginning and we can move on from there.
This company was built on the pure joy of helping small business owners connect with their customers through BrandFelt Experiences. I have always had a thing for event planning since I was a little kid. I was that girl that always had to have an extravagant birthday party or wanted all the bells and whistles for a simple social night. From there, I did events for my high school and was apart of an organization in college that put on a magnitude of events for the university which is where I began to find my niche. After college, I worked in a few corporate offices doing campaign development and integrated markets where I could use some of my skills of event planning. It wasn’t until my friend asked me to help her plan her first women’s conference that I knew this was my purpose. I’ve been asked before to help with different events but something about this one was different. I saw my future and what I could do with events. I enjoy every moment of planning an event from begging to end. To see the smile on a client’s face during an event is a priceless moment. I especially love the ideation part. I do not plan events because I am good at it, but because I get to share my purpose with the world and it brings them joy.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It definitely has not been a smooth road! One of the biggest struggles that I started with was having confidence within myself. I use to always criticize my abilities but I knew if I wanted to become successful I had to learn to be confident . I admit it was a long journey to self-confidence especially when you don’t have people supporting your goals in the beginning. Luckily, my first business molded me into my own personal cheerleader and motivator. I also read various books about self-worth and understanding your value and how it correlated to business success. From there, I began too hold myself to a higher standard and act upon that. Owning a business has a lot of obstacles but if you can stay confident in yourself and keep the faith, that’s all that matters.

So let’s switch gears a bit and go into the BrandFelt Activation story. Tell us more about it.
BrandFelt Activation is an Experience Activation Company specializing in small business events. We take brands offline and into the five senses of the customers to create an unforgettable experience. We do a variety of events such as conferences, pop-up shops, seminars, networking events and more. We handle all logistics from venue selection, vendors, timelines, and more. We also do sponsorship and marketing consultations. What sets BrandFelt Activation apart from any other event planning service is that the client and I are partners once that contract is signed. BrandFelt becomes a compliment to your marketing team. We not only help coordinate your event, but we help you understand your customer’s wants and needs to drive ticket sales and ultimately increase revenue.

Has luck played a meaningful role in your life and business?
In my opinion luck has nothing to do with my success. I owe everything God. God has a plan for me and I am just living in my purpose. Once you begin to live in your purpose and not how society wants you to live, everything else begins to fall into place.

Contact Info:

Image Credit:
Belle Rouge Photography

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