Today we’d like to introduce you to Amina Sahovic.
Hi Amina, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
Started in September 2019 Just hit two years of entrepreneurship on September 13th, 2021
I started off with research on how to produce lip gloss, package it, market it, and target an audience.
Following this, I began marketing on Instagram and released my glosses on September 13th.
I underwent a rebrand in January 2021 because I wanted to minimalize my logo and brand overall while letting the marketing do the talking.
I won a Shark Tank at my university, winning a grant to expand my business.
My biggest focus as of right now is coming out with Quality, vegan lip glosses so each individual can pick the perfect one for them.
Using marketing and creative concepts to push out my products, I have been expanding my Marketing knowledge to represent my brand and learn more about my target audience.
We all face challenges, but looking back would you describe it as a relatively smooth road?
When COVID-19 hit, it hit all small businesses, especially handmade ones. No one wanted to put any risk to their health (since cosmetics are near the face), so I stopped producing lip glosses and advertising for about half a year. My brand is still recovering from COVID-19, as the rest of economy is as well.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Vegan, cruelty-free lip gloss varying in flavors and shades to fit each individual’s liking.
We’d be interested to hear your thoughts on luck and what role, if any, you feel it’s played for you?
Good luck, even when my business was struggling, I have taken plenty of life lessons and opportunities from the process overall.
Pricing:
- $4.50-7.50 range as of right now
Contact Info:
- Email: glossyandbossybusiness@gmail.com
- Website: glossyandbossy.com
- Instagram: glossyanbossy
- Facebook: Glossy and Bossy
Image Credits:
@AveryMedia – Caleb Smith
