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Meet Celeste Giordano of Celeste Giordano Consulting in Lawrenceville

Today we’d like to introduce you to Celeste Giordano.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I worked for 36 years in direct sales for one company that I built from the ground up to being a franchise owner, and during that time I never looked for other opportunities. I was successful and happy with my career.

It took a friend to show me that I could go down a different path. She suggested I would be a good business coach, and my response was, “What is a business coach?” I started looking into it, and what I realized after researching and following top coaches for a couple of years was there was a need in the consulting world for someone who focused on sales and increasing profits. People would invest in a coach or consultant and yet walk away without knowing how to sell with integrity, which is the key to achieving outstanding, consistent profits.

Selling is all I did for 36 years, and what’s more, I had spent years teaching my managers how to sell enough to work their ways up to becoming franchise owners themselves. So coaching was a natural extension of a part of my work that I was passionate about.

With that said, when I first started consulting, I had no clients. But I knew from my years in direct sales that relationship building was the key to success. So I set about getting involved in the community and building relationships. From there, I built a client-base. And one of the nuggets of wisdom I share with my clients is to do the same. Get involved in the community and you’ll see your business prosper.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Back when I started my consulting business six years ago, the norm and the industry-standard was giving as little as possible and charging as much as possible. I was really taken aback by that because I had spent my entire career with the opposite mindset. I had the renegade perspective that my job as a consultant was to serve, and that set me apart from the pack. Now, six years later, many coaches and consultants have shifted to a service mindset and that’s where the industry is heading because it makes for a more sustainable business. The way I see it, it is the only way to do business. My mantra is people over profits. Staying power means having the mindset that clients don’t serve you, you serve the clients.

What else should we know? What do you do best? What sets you apart from the competition?
As a master sales strategist, speaker, and consultant, Celeste Giordano Consulting partners with business owners and leaders to develop the sales skills, efficient systems, and positive attitude that lead to high-level achievement and earnings. As Founder and CEO, I’m fiercely passionate about helping individuals – entrepreneurs, sales team members, and business owners – achieve real and lasting personal and financial success.

I’m most proud of my commitment to the community. I view it as a responsibility to give back to the community that has given so much to my business and to me personally. I first started serving with Heart of Gwinnett, a nonprofit business networking organization, where I served as Secretary of the Board of Directors. That’s where I found my passion for serving the community as we raised money for a neonatal ambulance and the Amanda Riley Foundation for battling childhood cancer.

Then as Atlanta Chapter President of Women of Global Change, an international network of like-minded servant leaders, we’ve done so much to make a difference in the Atlanta area. Overall, we’ve raised more than $25,000, advocated for victims of human trafficking here in our state, refurbished five apartment homes for human trafficking victims, and served countless women and children who are homeless. Finding a passion for service is what has compelled me to launch a new nonprofit foundation to go even deeper in service to the community.

What were you like growing up? Personality wise, interest wise, etc.
Growing up, I was always very competitive, as I played basketball, volleyball, tennis, and motorcross. Those experiences taught me a few important things. First, my parents always believed in me and invested in my future, and that taught me to believe in myself, work hard, and continue investing in my success. Second, I raced motorcross in high school at a time when girls could only compete in the “powder puff” races. They were so boring to me, I was a renegade and competed with the boys. I’ve kept that mentality throughout my career. Then I went to college on a scholarship for basketball and volleyball and in 1976, my college, Berry College, won the US national women’s basketball championship, which taught me about being a team player first, and that success only comes with camaraderie.


  • We publish Blueprint Magazine quarterly, a lifestyle magazine focused on business success, which is complimentary to anyone who signs up. My programs include:
  • Building a Legacy Business Workshop Seminar: $127 per participant
  • Building a Legacy Business Audio Program: 15 hours for $997
  • 90-Day Consulting program $1,500
  • 1-Year Silver Council Mastermind Membership $6,000
  • 1-Year Golden Circle Membership: by application only

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