Today we’d like to introduce you to Denzel Fisher.
Denzel, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
The journey began during my freshmen year of high school. Then, I had aspirations of becoming a professional basketball player. Over the years, I played basketball, football and ran track. Dennis, my older brother, focused on football and wrestling. We had our backyard wars with one another, competing in various athletic activities, whenever we weren’t fighting each other. While we exercised and trained regularly, we were not prepared for our toughest battle; cancer. Within the year, our father was diagnosed with and fell victim to prostate cancer. Feeling helpless, I decided to direct my energy to matters I could control. That focus would become health and wellness.
While we committed to maintaining a healthier, active lifestyle, we embarked on separate journeys. Dennis practiced boxing and karate on his way to becoming a professional Mixed Martial Artist (MMA) fighter. I earned a B.A. in Business Marketing and a Master’s in Business Administration. We both have acquired personal training certifications through NASM and ISSA.
In 2020, we officially formed Fishers Fitness – core-based bodyweight fitness programs and apparel; while Dennis serves as a MMA Coach, I am a Personal Trainer specializing in core in lower body programming. Our goal is to inspire health, wellness, growth and development through maintaining an active lifestyle. Currently, we operate out of Chicago, IL, San Diego, CA, and Metro Atlanta.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Absolutely not! It has been a roller coaster of a ride. As a personal trainer, one of the first challenges you face is getting accustomed to having an irregular income. Combine this with poor time and resource management as well as lack of knowledge on our target market and you are in for a rude awakening as an entrepreneur. These were the necessary struggles I needed along the way. I am thankful for it. As a result, I found my niche. I routinely participate in core and lower body training. I understand best practices and/or items to optimize the training. I now sell those items along with my workout plans. In summary, a smooth sea never made a skilled sailer.
Fishers Fitness – what should we know? What do you guys do best? What sets you apart from the competition?
Fishers Fitness offers an unpretentious and results-oriented community that’s invested in your wellness goals and success. We specialize in core-based, bodyweight fitness. We at Fishers Fitness believe that getting yourself back to work means setting your own pace.
As a company, our best years are ahead of us. We are still creating value. That is what I take most pride in with the company. At our core, we inspire people to not only live an active lifestyle but gain strength to tackle everyday challenges with confidence.
Is there a characteristic or quality that you feel is essential to success?
Outside of passion, discipline is the most important quality to my success. This journey has brought many triumphs and challenges. There are times when motivation is high and other times when it is barely present. I have worked with lack of time and resources just as I have with an abundance of both. The key is to trust the entire process and remain committed during both failure and success. When you have aligned you passion with purpose, discipline becomes an undemanding task — Commitment becomes second nature. The job becomes easier and every day at work feels like fun.
Contact Info:
- Website: www.fishers.fitness
- Email: fishersfit@gmail.com
- Instagram: https://www.instagram.com/fishersfitness_/
- Facebook: https://www.facebook.com/Fishersfit
Image Credit:
Lani Tons
IG: @lanezphoto
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