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Meet Howard Fickling of Zonin’ Lifestyle

Today we’d like to introduce you to Howard Fickling.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I got started in 2015, I was searching for something else to do and I’ve always been into T-Shirts. The way I came up with Zonin’ was from a Mixtape I released in 2011 Called Zonin’ the 80s Way, Zonin’ stuck with me over time. Fast forward to now the definition of ZONIN’ is being in your Own ZONE consisting of ENERGY that is always POSITIVE, COOL, CALM and COLLECTED. Zonin’ State of Mind!

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It’s been a roller coaster but you have to stay consistent and do market research to figure out what will sell.

Please tell us about Zonin’ Lifestyle.
Zonin’ Lifestyle is an Urban Fashion Brand with something for everyone who loves unique T-Shirts, Hoodies, and Jackets. What I’m most proud of is the progress of designs and people being more interested in what we release. I come up with all ideas, marketing and sometimes making samples before full production.

Do you look back particularly fondly on any memories from childhood?
Growing up in New York City, East Harlem to be exact.

Contact Info:

Image Credit:
Seth Garcia, Estwst Photos

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