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Meet JaCennie Ruley of UnRuleySweets in Stone Mountain

Today we’d like to introduce you to JaCennie Ruley.

JaCennie, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
My passion for baking began in 2012, and it has been a wonderful experience. I knew baking was something I enjoyed, but I wasn’t sure if this could be a business opportunity or just a mere hobby. My parents took a chance and upgraded me from my hand mixer to stand mixer. I believe this began my baking as a business journey!

I am a self-taught baker who finds serenity in designing cupcakes, cakes and frostings. I have definitely had my share of baking mishaps, but this is what makes my baking an enjoyable learning experience. I experiment with various flavors to ensure the end results are sweet-licious from the first bite to the last crumb. I’ll take your vision for any occasion and create something you will love.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It has definitely not been a smooth journey. My greatest struggle has been building a consistent clientele. It’s challenging in charging clients who do not understand customized desserts are more expensive than the cookie-cut, mass produced sweets. While all of my customers love the quality, not all of them want to pay for my time.

Alright – so let’s talk business. Tell us about UnRuleySweets – what should we know?
UnRuley Sweets makes desserts for any occasion, specializing in cakes and cupcakes. We are known for our smiling faces and exceptional flavors.

I’m most proud of creating this business which takes on my family’s name and finding my serenity in making people smile when they taste one of my creations.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
I have to give credit to my parents, my brother, my cousins and friends who have seen my challenges and still encourage me to continue. They always shout, “DON’T GIVE UP.”

I thank them profusely from the bottom of my heart. I could not have endured without the support of these amazing people. Also, I KNOW, UnRuley Sweets would not still be running.

Contact Info:

  • Phone: 404-969-5251
  • Email:
  • Instagram: Unruleysweets
  • Facebook: Unruleysweets
  • Twitter: Unruleysweets

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1 Comment

  1. Edna Miller Taylor

    January 9, 2020 at 11:04 pm

    So delicious

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