Today we’d like to introduce you to Jay Allure.
Jay, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I’ve been into music my whole life, I think the love for music just runs in my family. I started rapping at seven years old and I haven’t put down the pen ever since. Back then, I was too shy to let anyone actually hear me until about middle school. When I started to really find my voice in college, I also found my love for performing and sharing my music with others. I wanted to be heard and I felt like music was my best outlet. I put out my first project in 2016 and after moving to Atlanta that summer I really started upping my game. With performing and releasing music. I know this isn’t where the story ends for me but I feel like I’m on the right track to reaching my goals.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I heard they say nothing worth having comes easy and even though that’s true it’s also a major understatement. Being an artist is hard! Funding your craft can be hard and having patience while waiting to get the recognition you think you deserve is hard. I had to take a break from music in the formal sense for about three months because I was unemployed and all the money I was bringing in had to go towards me just trying to make ends meet. Being unemployed and feeling like I lost my outlet was completely mentally draining but I would say that this period brought me one of my best ideas. I started up a series on my Instagram called TuesdayCarTunes which was me rapping over different beats every week in my car. I felt like since I couldn’t get to the studio the people were going to hear me somehow and people were really responsive to it. Those videos brought me so many opportunities so there was some good that came out of that rough period.
We’d love to hear more about your work and what you are currently focused on. What else should we know?
I’m an artist, I’ve released a few projects but my most well-received one was my two part EP; Part A: Mood and Part B: Vibe. I felt like this was the first time I gave myself the freedom to be apologetically myself and showcase my versatility and even pushed myself to sing on a track which has always terrified me. I feel like those EPs were my personal breakthrough projects. After those projects, I released my most recent EP, Nonchalant that has a completely different feel. I think what sets me apart from others is my versatility. I’m known for being lyrical and for rapping hard but I feel like the fact that I can switch it up is captivating and makes me appeal to a wider audience.
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
So many people! My husband my parents and my siblings have been my biggest supporters by far. My friends have been major supporters of my journey as well. My old engineer Yoga who was the first person to help me really get comfortable recording. Every person that leaves a comment watches a video, streams a song or sends me a message to push me to keep going. I owe so much of any success I get to them. As their numbers grow, I’m still grateful for every single person that’s supported me in any way.
Contact Info:
- Website: https://jayallureofficial.wixsite.com/mysite
- Email: jayallureofficial@gmail.com
- Instagram: @jayallureofficial
- Other: https://distrokid.com/hyperfollow/jayallure/nonchalant
Image Credit:
TTPProductions and my husband CJ Bowen
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