Today, we’d like to introduce you to Joe Gladney. Joe was introduced to us by the brilliant and talented Rose Wilkins.
Hi Joe, we’re so thrilled to have you sharing your story with us today. Maybe we can kick things off by having you introduce yourself to our readers? We’d love to have you go into your story and how you got to where you are today.
I started in the e-commerce world, helping to build platforms like Expedia and Hotwire. At that time, the challenge wasn’t marketing so much as it was convincing the world to shop online for travel and vacations; a far cry from today where booking online is exclusive for nearly all travel. Developing and sustaining global networks while ensuring reliable redundancy and ultimate up-time, I had no idea the impact my skillset would have on the future as a young tech guy. Seeing firsthand the influence and power that a global network has, my business partner and I tried our hand at blending my world of e-commerce with the complexity and diversity of the sports world. Welcome to PlayBook Athlete!
Please tell us more about your brand, Playbook Life TV.
PlayBook Athlete is a media marketing company that provides strategic and innovative brand exposure across the athletic and professional markets. The goal of our operation is to focus our exposure and craft our apparel with personality and feeling to ensure that we capture and display the “real you!” Your personality, struggles, and GRIND are brought to life through cotton and ink and displayed on the national stage! Welcome to the Why I Grind Movement! As the campaign began to take shape, it became apparent rather quickly that the core of the campaign applied to everyone in every walk of life. “Why do you wake up at 4 am, after barely 3 hours of sleep, to work two jobs for so little in return”? “Why do you put aside your passions to support and chase the dreams of someone else”? “Why is that you run into harm’s way, defying all logic; putting yourself at risk to save someone else”? “Why are you the first one at practice and the last one to leave?” #WhyIGrind. Everybody has a WHY, and we want to hear about it! When you know the answer to the question “why,” you’ll know that it’s within you to carry on! Visit us at https://playbookathlete.life, where we house our videos. Visit us at https://playbook.store, grab some gear, and wear your WHY!
As you know, we’re big fans of Rose Wilkins and Irby Wilkins Group we know you’ve worked with them quite a bit as well. We’d love to hear about your experience working with Rose Wilkins.
With the evolution of social media and the availability of smartphones, student-athletes are a swipe away from influences. Whether good or bad, those influences are the difference between a life of success or a life riddled with hardships. Replacing these negative influences or being a voice loud enough to drown them out is essential to us at PlayBook Athlete. People don’t care how much you know until they know how much you care. More important than selling subscriptions or t-shirts is making sure that our student-athletes know precisely how much we care about their on-field and off-field success. That is why we joined forces with Dr. Rose and Irby Wilkins Group. While the world is discussing the latest Tiktok trend, PlayBook Athlete offers discussions on building a brand. While social media promotes the newest hashtag, PlayBook Athlete is promoting the #WhyIGrind movement, propelling our athletes to greatness.
We know that student-athletes face many problems in today’s competitive markets, so PlayBook Athlete collaborates with Dr. Rose to offer a weekly discussion on the Dr. Rose Show. The exciting weekly virtual show provides a unique opportunity for student-athletes, parents, and coaches to enhance awareness of applied and practical tools to help build positive mental health habits and leadership skills. Using the label ” Daily Scrimmages,” discussions explore many social-relevant topics and how to develop and maintain success on and off the field. Playbook Life shares clips of the recorded show on our Twitter feed, where over 25,000 followers view content. Dr. Rose also provides wellness tips and on-demand personalized coaching for our student-athletes through a mobile app and online courses. Visit https://irbywilkinsgroup.com/daily-scrimmage
We believe that our collaborative work is one critical solution that delivers life-preparation skills, encouragement, and guidance to student-athletes and families on every step of the journey to success.
Website: https://playbookathlete.life, https://playbook.store
Instagram: https://www.instagram.com/playbookathlete/
Linkedin: https://www.linkedin.com/company/playbookathlete/?viewAsMember=true
Twitter: https://twitter.com/PlayBookAthlete
Facebook: https://www.facebook.com/playbookathlete/
Youtube: https://www.youtube.com/channel/UCJVLQzskuWgv4thTe2hAU-g
