Today we’d like to introduce you to Lee Herron Salter.
Lee, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
From childhood, it had always been my desire to become a physician, a neurologist to be exact. My mother suffered from a rare neurological disorder that sparked my interest to pursue medicine. Years later I majored and graduated with a degree in Biology with hopes to attend medical school, only to have my mother pass away while in pursuit of a career in medicine. When she passed away, it was almost like my desire to be a doctor left with it. I decided to just find a career in the science field and allow that to work for me. So I became a Scientist for Virginia Newborn Screening, testing babies to assist in achieving optimal health for newborns through early diagnosis and treatment. This was my day job, my 9 to 5 although rewarding, I wasn’t completely fulfilled.
I’ve always had a love for fashion and was always that friend everyone asked outfit opinions and advice on what to wear. So I got into wardrobe styling and started my business. It honestly never dawned on me to pursue entrepreneurship; I was taught to go to school and find a good job and work it until you retire, but there was a huge part of me that wanted different for my life. I wanted to create a life that I absolutely loved. After a few years of running a business of just wardrobe styling, I started to feel “Boxed In” as if all I knew was clothes and fashion. As a creative, I realized I had so much more to offer my clients, so I decided to expand my services and re-brand my business to a “One-Stop shop”, providing wardrobe styling, photography/videography for business branding purposes and creative campaigns, in addition to creative consulting.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
One of the most valuable lessons I’ve ever learned is that struggle is inevitable, but the key to overcoming struggle is to never lose your fight. Struggle doesn’t mean you’re losing; it simply means you’re fighting to see the expected end. There were lots of struggles, but My main struggle on this journey of entrepreneurship was maintaining momentum even when situations did not look favorable for my business. I struggled to keep my emotions out of trying to grow a business, but there’s this quote that says “Stay out of your feelings, there’s no money in there!” I keep that quote posted before me and it changes my perspective immediately. Building a brand and growing a business can cause you to take things personal when things don’t go as planned, but I’ve learned to keep the business, business and the personal, personal.
Please tell us about The Lee Salter Creative Firm LLC.
The Lee Salter Creative Firm provides both men and women with creative directing, wardrobe styling, photography/videography for business branding purposes and creative campaigns, in addition to creative branding consulting. I specialize in wardrobe styling and creative directing, overseeing the creative processes and giving guidance to clients and the creative people that assist me. I am most proud of the company’s ability to transition from providing minimal services to a whole variety of services that assist entrepreneurs on their branding journey. I’m also very proud of our successful events geared towards women in business one in particular called, “Planning with my Goalfriends”. Planning with my Goalfriends started out as an intimate event to help promote community for women that are trying to reach their goals in life. Whether business, personal, physical, emotional or spiritual we as women need to set our goals and actually plan to execute them instead of never seeing them get accomplished. The event will be growing into a 3-city tour that will launch January 2020, starting in Newark, NJ, Charlotte, NC and ending in Atlanta, GA. This entity of my business (having impactful events) makes me so excited because lives are changed. What sets The Lee Salter Creative Firm apart is our ability to think outside the box fearlessly and empowering our clients to reach their highest potential without apology. Excellence is the foundation of The Lee Salter Creative Firm.
Do you look back particularly fondly on any memories from childhood?
I have many childhood memories, My favorite memory will forever be spending time with my mother. She died when I was 23 years old, and although I had become an adult when she passed away, I still feel like I lost her way too soon. What I remember most about my childhood is how she raised me to be “limitless”, there was nothing I could not do and I believe she cultivated my creativity. She’ll forever be my favorite memory.
Contact Info:
- Website: www.leesaltercreativefirm.com
- Email: lee@leesaltercreativefirm.com
- Instagram: Instagram.com/lee_herronsalter
- Facebook: Facebook.com/leesaltercreativefirm
Image Credit:
Jonathan Kirven
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