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Meet Markita Eddy of Beneficial Bae

Today we’d like to introduce you to Markita Eddy.

Thanks for sharing your story with us Markita. So, let’s start at the beginning and we can move on from there.
I’m a Cleveland, Ohio native that has evolved into a Business Strategist. I moved to Atlanta for college and graduated valedictorian with my Bachelor’s in Business Administration then became a serial entrepreneur. I started Beneficial Bae, my business consultancy, with just $100 and a laptop after a horrible heartbreak. This journey of “getting out of my feelings and in my bag” started as a personal development journey.

I reaffirmed my purpose through helping other entrepreneurs through their journey. The hopeless romantic in me refuses to choose between love and success. Therefore, I dedicated myself to teaching that you build both the same way. Together, we implement strategies for self- care and building love through focus and consistency.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Building Beneficial Bae has been a fun journey. My challenges do not stop progress for long, but I did have some. I am the mother of two beautiful children. Finding the time to ensure my children are always loved and learning has always been a top priority for me. I learned to redirect time I spent doing less productive things to immerse in my business. I am what I like to call a social introvert. I’m friendly but I usually need people to start the conversation. Posting on social media daily and teaching in front of crowds allows me the opportunity to face that issue head on. My confidence in knowing I’m giving excellent advice and tricks melts away my awkwardness. The words just start to flow. Lastly, my biggest obstacle has been COVID1-19. I started Beneficial Bae in October of 2019. I provided in person, hands-on learning experiences for the entrepreneurs. By March 2020, I quickly had to pivot my business. Most of my offering is online now. The consultation calls are recorded and then emailed to each client afterwards.

Beneficial Bae – what should we know? What do you do best? What sets you apart from the competition?
Beneficial Bae is a LIT Business Consultancy. We assist budding and stagnant entrepreneurs transform their lives by finding the parallels between love and business. Beneficial Bae is known for helping entrepreneurs get out of their feelings and into their bag! Business owners come for our signature KISS, Keep It Simple Solutions, which are our products and services delivered in a fun, flirty and factual way. By keeping business owners engaged and entertained, we help them to transform their businesses through the start, launch and growth phases.

What is “success” or “successful” for you?
There is one major success marker for me. That is, ensuring my client’s transform. I cannot “win” unless they do, So I judge my success by the success I am able to make in other’s businesses. I love hearing the client stories and testimonials about how they applied my methods and launched their product. It’s the “I made ($___) in only ___ days” for me! It does something to me every single time!


  • Free (Emails and Social Media)
  • $7 – $17 Ebooks & Templates
  • $27- $97 Courses and Bundles
  • $147- $4997 Personalized Consultations

Contact Info:

Image Credit:
Tamia Cook of TCPhotography

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