Today we’d like to introduce you to Michelle Carlton.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I started this business almost a year ago (It will be a year in August). Before becoming an entrepreneur I worked for my husband’s company, Not As Famous Cookie Co. as the Marketing and Events Director. Before working for him I had 15+ years in Retail.
Over 8 years of that with a focus on Visual merchandising working for Brands like Juicy Couture, AllSaints, Lacoste, Seven for all mankind and Gap, I left the retail world when we had our third child and it was taking up too much of my time with my family. When I started doing the marketing and events for my Not As Famous I realized that I loved combining both the marketing and visual aspect of things. I noticed an increase in his following just by taking over the Instagram. I also was able to help create images to tell the story of the brand and in turn reach the companies ideal client.
The turning point for me making this my own business was when I was at a styled shoot for Not As Famous and realized how much I loved storytelling and helping other brands authentically tell their story through marketing, website, social media etc. Really digging deep into their purpose and solving their problems by figuring out who they wanted to speak to, who their target audience was and going after them.
I have always been a creative, dipping and dabbling in everything from photography, painting, refinishing furniture etc. but this is truly my calling while I get to be creative through storytelling I am also helping others move their brands to the next level.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
My biggest obstacle has to be just balancing life and being an entrepreneur. Especially since there are now two entrepreneurs in our household. Schedules get a little hectic, not to mention we have four little ones.
So let’s switch gears a bit and go into the Just Styling story. Tell us more about the business.
Just Styling is a company that focuses on Brand Styling. We offer Product + Prop Styling as well and also specialize in Branding Events! We are known for bringing our clients story and their brand to life so that it will capture the attention of their ideal client and target audience, setting them apart and providing them with visually strong and cohesive branding.
I’m most proud of my ability to listen to my client’s needs and provide them with an outcome that in turn gives them a great ROI (Return on Investment).
We authentically tell the brand’s story and accurately reflect the heart and purpose behind their business. As their brand stylist, I work with my clients from the beginning design stages through the entire process to capture the aesthetic, emotion, and style of their business.
Has luck played a meaningful role in your life and business?
No luck here. I prayed and prayed for God to show me what talent I needed to use. As I mentioned I have dipped and dabbed in almost everything creative so I think all of those things prepared me for this moment today. The people I’ve met, the skills I learned etc.
Actually, I do feel very blessed to have been featured in Jezebel Magazine within only two months of starting the business. Along with other print and online magazines.
Pricing:
- Brand Styling + Design- starting at $625
- Product + Prop Styling -starting at $375
- Recurring Content- 3 month minimum @ $300 a session/month
Contact Info:
- Phone: 404-643-6513
- Email: juststylingatl@gmail.com
- Instagram: https://www.instagram.com/juststyling/
- Facebook: https://www.facebook.com/juststylingatl
Image Credit:
Smarche Photography, Kandi Daniel Studios, Dasha Crawford Photography
Getting in touch: VoyageATL is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.
