Today we’d like to introduce you to Moira Vetter.
Moira, please share your story with us. How did you get to where you are today?
Having been raised in a family business and helped scale two other agencies, I wanted to create a legacy with Modo Modo Agency. Agencies aren’t known for breeding loyalty with clients or their teams. I wanted to create an agency that feels like home to the people that grow there and the clients we help to scale and tell their true stories.
Loyalty and growth come from challenge, opportunity, candor and caring. And so, 11 years in, our employees have been with us an average of 4 years. Our managers have been with us an average of 7 years. Our clients are scaling and growing as a result of that intimacy and a complete commitment to applying the best of marketing to achieve their business goals and brand aspirations.
We’re now hitting our stride as a 2018 and 2017 Inc. 5000 company, with a 3-year growth of 75%. We were a 2017 Atlanta Business Chronicle Best Places to Work. Where others in the industry experience client turnover of 30% to 40% we had just 12% turnover in 2017. Our CEO has been acknowledged as a 2018 TiE Entrepreneur of the Year.
It’s not enough to attend to your profession, you must give back to the community as you achieve success. Modo Modo has for 9 years served the community with their DoGooder program. The employees choose charities and causes of meaning, and the company closes one day per quarter to work hands-on making a difference. Thus far the company has donated over 3,000 hours of volunteer service, nearly $500,000 worth of effort supporting over 25 organizations.
That’s in addition to pro bono support of worthy charities and a community-minded team that serves on the boards of non-profits, educational institutions and industry organizations. We are focused on G3 growth, we’re growing as a business, by growing an ever-increasing pool of talented people who serve leading brands in their growth and impact on our world.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The 2008 economic crisis hit before our first year in business came to a close. That didn’t hamper our growth as much as it tempered the risk that our management team wanted to take.
We’ve worked to scale with more confidence by being very intentional about a diversity of talent, a diversity of client industries and risk profiles and an increasingly bold vision for how much positive change we can make by staying focused, creating impact, working hard and volunteering even harder.
Modo Modo Agency – what should we know? What do you guys do best? What sets you apart from the competition?
We are a strategic agency that builds brands and helps industry leaders evolve and scale through marketing excellence. Our brand development, lead generation and marketing and sales alignment efforts have created lasting growth with clients that view us as extensions of their team.
We’ve won over 260 awards for our work, we’re a 2018 and 2017 Inc. 5000 company and a 2017 Best Places to Work.
Those awards distinguish us, but what sets us apart is that we don’t think like agency people, we think like business people. It is that business savvy that keeps our clients coming back and offers our team a professional growth path, unlike other agencies.
What moment in your career do you look back most fondly on?
One of the most visible and rapidly growing multi-billion dollar brands in the world reached out to us last year and said they’d been told about how good we were and asked us to come to show them what we could do.
We did, and now we are serving them as a preferred agency. We can’t tell you who they are, because our relationships often come with discretion and deep intimacy into the inner workings of growth.
I can think of no greater honor for an agency then when your reputation and brand are discussed in the boardrooms of the greatest brands and you are then engaged to help them grow and tell their stories to the world.
Contact Info:
- Address: 3715 Northside Parkway NW, Building 300,
Suite 700, Atlanta, GA 30327 - Website: www.modomodoagency.com
- Phone: 770-436-3100
- Email: moira@modomodoagency.com
- Instagram: https://www.instagram.com/modomodoagency/
- Facebook: https://www.facebook.com/modomodoagency/
- Twitter: https://twitter.com/modomodoagency
- Other: https://www.agencyspotter.com/modomodoagency
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